Innovation is a key success factor for many businesses. Fostering innovation, however, can be challenging. For much of the 20th century, management focused on push strategies for innovations, where managers would push resources into areas deemed in greatest need. This system is designed around the idea that scarce resources must be carefully allocated to meet anticipated demand (Brown, 2005). In more recent years, the pull approach to innovation has increased in popularity. This approach is characterized by allowing outsiders to create solutions to problems. This process resembles in some ways using customer feedback to identify new market opportunities -- the genesis of the innovation is external, the company is being requested to innovate and begins the process from there (Brown, 2005). This technique is more responsive to customer needs, and can be more efficient in the allocation of resources, but pull innovation is not likely to outperform push innovation in all circumstances.
Hagel and Brown (2008) note that pull strategies are often more effective under conditions of uncertainty. When demand is difficult to estimate, a push strategy is likely to be an ineffective means of allocating resources, whereas a pull strategy allows the market to dictate its needs and the company to respond accordingly. The pull strategy allows the company to break innovation gridlock by tapping the market for ideas and directions. By opening up the innovation process directly to the market, the feedback that the firm receives is likely to be more accurate than in any push strategy. The pull strategy is becoming more important for technology firms, because of the rapid pace of innovation and the importance of innovation to maintaining competitive advantage.
Where demand conditions are easier to predict, a push strategy can be successful. The push model has proven successful when companies have substantial research and development...
Supply Chain Management (scm) supply chain refers to the network that links the internal and external suppliers with internal and external customers. Supply chain management (SCM) concerns with the management of such networks enabling interchange of materials and information through the network. The primary goal of supply chain management is to link the market, distribution channel, operations process and supplier base effectively at lower costs. (Hill, p.54) It is common
A new color, True Blue Clearcoat, is added to the Lightning exterior paint palette. Meanwhile, a detuned version of the SVT-developed supercharged Lightning engine finds its way into a 2002 Ford F-150 Harley-Davidson specialty truck and promptly helps it double sales over the previous year's F-150 Harley truck model. SVT reaches the milestone of 100,000 vehicles produced. The SVT Cobra rocks the enthusiast world with the performance of its Eaton
Innovation, design and creativity are essential elements of a competitive advantage for company's services and products. This paper evaluates the impact that innovation, design, and creativity have on the strategy of Hewlett-Packard and Sprint. An assessment of the respective processes, products or services of these organizations is followed by a summary of the research and important findings in the conclusion. Hewlett-Packard Innovation and creativity are key aspects of Hewlett-Packard's track record of
It takes insightful analysis of the key success factors from the customers' perspective while a strong commitment to re-orient internal, back-office systems to support customer-driven criterion. The examples of the e-commerce industry, which is known for increasing returns and being highly differentiated on knowledge, show how quickly the network effect can serve as an accelerator for second movers to gain customer base in a relatively short period of time. References Jeffrey
administered to 50 respondents. The data obtained from these participants was credible for analysis since there were no substantive missing values. The questions were based on a Likert Scale that made it easier for participants to provide their responses and enhance reliability. Data obtained from this instrument was analyzed using descriptive statistics and measures. In this case, the researcher utilized Cross Tabulation analysis and Chi-Square analysis. Participants' Demographics This study had
Recruitment and Selection Techniques contribute to the Success of an Organization Recruitment is a form of business contest and it is fiercely competitive. Organizations have to be strategic in order to attract and retain top talent to positions in the company. Competition between companies have become even more fierce and companies are doing all that they can to get the best talent for their organizations. Hence, it is important to
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