Innovation
Apple Inc.
Apple is a classic example for the modern business world of a company that bases a significant proportion of its strategy on innovation. Most all of its products are innovative by some measure while a few of their product offerings have been revolutionary. There are two events that have occurred recently that make an examination of Apple an especially interesting event. The first is that the co-founder and the commonly known Apple visionary, Steve Jobs, has recently stepped down as the company's chief executive and shortly after he passed away (Sherr, 2011). Another headline that was recently reported on the major media channels recently is that Apple had passed up Exxon Mobile to become the world's most valuable company in regards to its total net worth (Market Data Staff, 2011).
Apple's strategy of innovation is built into its product design. Apple doesn't manufacture the products it sells internally. Instead the company relies on outsourced strategic partners for production. These third party vendors are primarily located in China and often a plagued with less than satisfactory working conditions which have been reported to employee child labor and also be subject to other human rights violations. Never the less, the negative publicity hasn't seemed to affect Apple too significantly given the evidence of their financial success.
Most of Apple's breakthrough products were a result of a new technologies...
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