Verified Document

Innovation And Using Technology To Make Better Essay

¶ … innovation and using technology to make better products. It discuses several tactics taken up by companies and they used the plans for their growth and success. The long-term impact of strategies is discussed and emphasized. Furthermore, personal opinions about the implementation of strategies are also discussed. Strategic Management

Due to the increase in the rate of technological enhancements and globalization, technological innovation is something crucial to the growth and survival of any company. A business environment is very competitive, complex and ever changing. The strategies taken up by an organization to manage the ongoing innovation play a very crucial role in all of the technology-based companies. This process is basically used to manage the production of a certain product and how that production is organization within in the company. There are many tools that engineers and managers have to implement. This clearly states that both the upper level and the lower level administration need to have a clear cut understanding of the company's process and goals. The company should basically keep itself open to different opportunities. The opportunities can either be external or internal. Apart from being proactive with attain opportunities, a company should be alert to out all of its effort to introduce new ideas, products and processes. Further down management strat4egis of innovation of different companies will be discussed and compared.

P&G

The growth in sales and profit got decreased and halted at P&G some time ago. IT was during the hard times that the new CEO, Art Lately, recognized that the company wasn't focusing its attention to developing new and better products. In 2002, only 12 of the company's 250 and plus brands made a decent about of sales and profit to the company. (Andrew & Sirkin, 2003) Subsequent to that, Lafley pushed the product groups to be interlinked to each other. Along with connecting present products, experts...

This direction further directed the company into a home car-care business. This therefore states that instead of the company trying to make up a new product on its own, P&G found expertise in varied parts of the company. Using this specialty, the company's cascade brand unit integrated with the car care area and went on to produce the Mr. Clean Auto Dry handheld sprayer. This also shows another tactic or strategy that when a company goes on to make a product, it should use the best technology. Along with the best technology being used, the company has to keep the consumers in mind as well. It has been estimated that 33%-60% of all new products that are introduced fail t reach the market or to make profit. (Schilling & Hill, 1998) A reason this could be happening is because the consumers already have a product similar to that thus they don't show much interest in the new product.
Apple

As mentioned earlier, there has to be coordination between the top management and the people who make the products as well. The importance of these top managers is made prominent most by the sense of direction that Steve Jobs' management gave to Apple Computer. Ever since Jobs c-founded the company, he has been on a mission to revive and it excel it to new heights. Jobs didn't only provide one single product but an entire system to the consumers. In 2001, Apple embarked on the journey of making iPod. It was then that Jobs realized that the company could not be successful by only producing and selling hardware.

He thought out of the box and thought of certain possibilities to the product he made. Jobs used the strategy on building on what's already there and expanding it. He knew that digital player wouldn't really be a success if there wasn't an online download store. Jobs thus took the extra step and negotiated digital rights problems with some record companies. This negotiation led to the predication of an online store…

Sources used in this document:
References

Andrew, J. And Sirkin, H. (2003) Innovating for Cash. Harvard Business Review, September p.76 -- 83.

Hof, R. et al. (2004) Building an Idea Factory. Business Week, October 22.

Schilling, M. And Hill, C. (1998) Managing the New Product Development Process: Strategic Imperatives. Academy of Management Executive, August p.67 -- 81.
Cite this Document:
Copy Bibliography Citation

Related Documents

Using Technology in a 2nd Grade Classroom to Improve Student Achievement...
Words: 4360 Length: 10 Document Type: Term Paper

Technology in a 2nd grade classroom to improve student achievement in math Of late, there has been a push to bring in technology to schools where teachers as well as students would be able to reap the benefits of the World Wide Web, the Internet, and other related technologies. In many schools across the United States of America, this fact has been acknowledged and recognized, and many teachers and educators

Rapid Innovations in Technology, Particularly Telecommunications...
Words: 13153 Length: 44 Document Type: Thesis

Rapid innovations in technology, particularly telecommunications and transportation, have accelerated the globalization process in recent years, and a number of positive outcomes have been associated with these trends, including increased levels of international commerce and improved cross-cultural understanding and communications. Despite these significant positive outcomes, the same globalization processes have also further exacerbated existing economic and political inequalities between developed nations such as the United States and the United Kingdom.

Individualized Innovations and Technology in Healthcare
Words: 4367 Length: 13 Document Type: Essay

Personal Healthcare Technology Sunrise Hospital and Medical Center and the Sunrise Children's Hospital The Sunrise Hospital and Medical Center, which includes the Sunrise Children's Hospital, is an approximately 55-year-old facility located in Southern Nevada; it serves the greater Las Vegas area and the surrounding communities. The Sunrise Health and Medical Center is proud of its quality initiatives to ensure patient safety and comfort, including direct approaches to pharmaceutical safety such as safe

Technology in Film Fred Ott Was the
Words: 1898 Length: 6 Document Type: Essay

Technology in Film Fred Ott was the very first movie star that every existed. His brief starring role in the five-second film that showed him sneezing started the use of technology to make films. Since then, technology both in and out of film has changed immeasurably and what technology is used and is said about technology in these same films has evolved quite a lot and the statements sometimes made are

Technology and Global Exosystem
Words: 2489 Length: 8 Document Type: Term Paper

Technology and Global Ecosystem An Analysis of the Implications of Technology and the Global Ecosystem The 21st century promises to usher in innovations in technology that cannot yet be imagined, and the advancements to date have provided many in the world with unprecedented standards of living. Improved methods of transportation and communication, combined with more leisure time than ever in which to spend it has resulted in many people developing a keen

Innovations in Marketing Services Innovation of Services
Words: 977 Length: 3 Document Type: Essay

Innovations in Marketing Services Innovation Innovation of services According to Chang (2010), service-based concepts have traditionally lent themselves less easily to innovation than tangible products (Chang 2010:113). Service-based enterprises are said to suffer from the problem of immediate exposure or the fact, that unlike the launch of a new, technical device, there is no 'build-up' or secrecy regarding the released service. However, clearly innovative services have been generated. For example, the innovation

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now