¶ … Industry Portfolio
Bank Satander
Ansoff Matrix
The company that we are examining is Satander Group. This is a firm that is a subsidiary of Sovereign Bank. To determine the strengths and opportunities facing the company we will look at the Ansoff Matrix. This is when a corporation is focusing on a number of different factors to include: market penetration, market development, product development and diversification. These elements are important, because they are identifying how quickly the firm is growing in various segments of the industry. Below is the table for the Ansoff Matrix of the firm.
Ansoff Matrix Satander
Market Penetration -- 80 million customer around the world
Product Development - Corporate Business Center Solutions
Market Development -- 140 thousand branches / 35 thousand ATMs.
Diversification -- The purchase of RBS.
(Ansoff Matrix 2011)
Market penetration is when you are looking at the company's ability to be able to maintain its dominance inside the sector and their customer base. In the case of Satander, the firm has been successful in achieving these...
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