Industry Analysis of Harley-Davidson Motor Company A select few companies throughout the history of American capitalism have become iconic figures that are synonymous with the products they sell, and the Harley-Davidson Motor Company has successfully accomplished this rare feat, engraining the moniker "Harley" in the global lexicon as the emblem of premium motorcycles. While today's generation may consider Harley-Davidson to be a monolith without legitimate competition from domestic motorcycle manufacturers, a careful study of the company's history demonstrates the wide array of difficulties which were encountered over more than a century of operation. It is true that Harley-Davidson dominated the motorcycle manufacturing market throughout the first half of the...
Only through a revolutionary adjustment to the company's business model -- premised on an internal design strategy based on direct customer feedback and the innovative use of test drives to entice potential buyers into making a final purchase -- did Harley-Davidson reclaim its position of preeminence within the fiercely competitive motorcycle manufacturing industry.Harley-Davidson Retail Sales and Deliveries Source: Seeking Alpha (2007) Over the past four years, account receivable growth has outpaced sales and the result is there is more inventory on dealer's lot than at any time in the history of HOG. The analysis states: "If the additional dealer inventory build was taken out of Harley's EPS from the previous two years and shipments evenly distributed throughout the quarters then Harley would have reported
The younger crowd may be more attracted by the dangerousness of the bikes and by the sense of adventure involved. Older groups seek a certain return to youth and show an adherence to the idea of freedom. The motorcycle at one time had the aura of an outlaw lifestyle, as noted, an image that the company has not sought and often seeks to counter. Still, that image remains strong
The work of Anderson, Thakur and Wochos entitled: "A Real Options Analysis: Statistical Process Control at Harley-Davidson" states that traditional analysis of the Harley-Davidson Company renders the following: NPV of the expansion = $217,941 (discount rate = 13%) Payback Time = just under 2 years ARR of the expansion = 41% IRR of the expansion = 52.8% (nd) III. DECREASE in NET INCOME Harley Davidson made an announcement in October 2007 that included results for the
Harley Davidson Strategic Management -- Harley Davidson This work examines the strategic management of Harley Davidson Company and seeks to answer specific questions relating to this company's management through conduction of a Porter's Five Forces analysis and a review of the literature on this company. The specific research questions examined in this study are those as follows: (1) What are the primary competitive forces impacting U.S. motorcycle producers in general and producers like
Industry Analysis Automobile and Motorcycle Manufacturers A select few companies throughout the history of American capitalism have become iconic figures that are synonymous with the products they sell, and the Harley-Davidson Motor Company has successfully accomplished this rare feat, engraining the moniker "Harley" in the global lexicon as the emblem of premium motorcycles. While today's generation may consider Harley-Davidson to be a monolith without legitimate competition from domestic motorcycle manufacturers, a
Harley Davidson External Analysis Harley Davison's External Analysis PEST analysis Political Economic Socio-Cultural Technological Porter's five forces Harley Davidson is an American motorcycle manufacturing company that sells motorcycles above 700 cc engine capacity. The company was founded in 1903 at Milwaukee, Wisconsin. With approximately $5.3 billion in Fiscal Year (FY) 2011 as revenues, the company is now facing tough challenges in the international motorcycle market as new companies have entered to share the market fortunes (Harley Davidson, 2011).
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