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Anytown's mayor has suggested placing the town for sale on E-bay as a publicity stunt in order to promote tourism to the town. The concern is that a purchaser may actually believe that he can purchase the town. The results in the Pepsi Harrier Jet Case would suggest otherwise. In that case, PepsiCo ran an advertisement suggesting that consumers could purchase a Harrier Jet with sufficient Pepsi product points. The court determined that reasonable people could not have believed that they could actually win a Harrier Jet. Furthermore, advertisements do not generally constitute offers. There are differences however. E-bay's terms of usage may be sufficient to place this scenario outside of the circumstances of the Pepsi Harrier Jet Case.
Executive Summary: Pepsi Harrier Jet
Summary:
In the Pepsi Harrier Jet case, PepsiCo offered rewards based on points retrieved from products. Points could also be purchased for $.10. Part of the advertising campaign suggested that a person could get a Harrier Jet if they submitted 7 million points, a number that grossly exceeded the number of points on products that a household could consume in a lifetime, much less during the contest period. The claimant raised money to purchase points, hoping to redeem $700,000 for the Harrier Jet. Harrier Jets were fighter jets with a real value of over $30,000,000. Moreover, it was probably illegal for a civilian to own a Harrier Jet. When Pepsi refused to give...
PepsiCo Annual Report Analysis Company Overview Pepsi Beverages Company (PBC) is a global beverage company popularly known as PepsiCo. The company operates in several countries in North America, South America, Europe, Asia, Africa and Middle East. Founded in 1898, the company operates with diverse portfolios, which include some of the world's widely recognized brands such as Pepsi, Dr. Pepper, Mountain Dew, Aquafina, Lipton, Muscle Milk and ROCKSTAR. Objective of this paper is to
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PepsiCo In this text, I select PepsiCo as my company of choice for the analysis. Amongst other things, I will determine the impact PepsiCo's primary stakeholders, vision, and mission have on the company's overall success. I will also carry out an analysis of the five forces of competition and how they impact on PepsiCo. Further, in addition to conducting a SWOT analysis of the company, I will also discuss a wide
Thus, stimulation provides the realistic environment by allowing trainee to make mistake in a safe environment. The learning cycle is shortening because it provides immediate feedback. However, the training through stimulation may be time-consuming to implement for employee operating heavy machines. Computer-based Learning Despite the benefits that organizations could derive from traditional training method, the computer-based training method is growing. The computer-based training method involves delivery training content through internet, WAN/LAN technology,
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PepsiCo's Leadership [10] Company Review More than Chips and Soda: PepsiCo's Leadership and Vision More than Chips and Soda: PepsiCo's Leadership and Vision While the PepsiCo Company is known primarily for its flagship brand, Pepsi-Cola, the organization is a global leader in the snacks and beverages industry. Throughout the company's history, PepsiCo executives have demonstrated the ability to lead the company to new heights. From the pharmacist formulating a refreshing new soft drink over
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