Success, according to Rogers, will depend on its complexity or simplicity and on its trialability, namely on how easily the innovation may be experimented with as it is being adopted and on how easy it is for the user to use and adopt. If it is too intimidating and too unfamiliar, the innovation may not catch on as expected.
3. Apple Inc. kicks off 2008 with bold new innovations
In 2007, Apple achieved a smashing year with its barrage of innovations to the extent that it was named one of the top 20 innovators of the Innovation Index. Amongst other products, it produced the MacTops laptop, the iPod touch, and video-playing iPod nano digital media player. It did so by focusing on its consumers - teenagers and young adults -and appreciating their needs whilst maintaining its reputation of energetic, unbridled innovator. Here we see various lessons that include "Relative Advantage" (Rogers, 1962): Apple's continuous attempts to improve their innovations. We also see the need for energy, open-mindedness, keeping in touch with the market's needs, and flexibility (amongst other important characteristics of innovators).
5. iPod- Apple's best innovation
Apple remains one of the world's 50 most innovative companies (according to Businessweek, 2007) due...
The authors explain that "Large-scale habitat loss and fragmentation…" that results from urban sprawl is a major cause of the lack of biodiversity within the insect species (Acharya, 1999, 27). Even the building of a new road, or street lights, in places where previously there were no roads or lights, what the authors call "undisturbed areas," has an impact on insect biodiversity, Acharya explains. Meanwhile, moths, which are known
She also mentions the huge energy giant British Petroleum (BP) came up with some honest and effective marketing in its green promotions. And while it is laudable for an oil company to invest in green technologies, BP did it with "appropriate humility that admits its own guilt while setting the stage for conversion to alternative energy sources" (Ottman, 2002). Meantime she says to Exxon, "Wake Up!" because Exxon was at
Even though users of light therapy are often advised not to look directly at the light source, the mechanisms of the eye focus incoming light onto the macula, the small region of the retina where vision takes place, and where age-related macular degeneration occurs. Since blue light wavelength make up only a small percentage of the light in white light, any form of light therapy using a high proportion
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History Of Sanitation In our present lives, in hi-technology living spaces or homes, most of us spend our days indoors. Commonly, a home physically means an indoor place, inside space, a room, an apartment, a mobile home such as trailer or van or a structure that has a roof and walls strong enough to protect human beings from unpredictable danger such as intruders or natural disasters. The idea of constructing a
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