Fever Stimulation Beverage:
Promoting myself as an in-house representative
Product differentiation is essential in the beverage market. With so many 'energy beverages' being advertised today it is easy for even a unique product to get lost in the sea of Red Bull and Rock Star clones. Fever Stimulation Beverage clearly offers something different to the consumer: energy for pleasure rather than for athletics and work. It is not an energy drink -- instead it stimulates libido, sexual performance, and the enjoyment the consumer feels when engaging in leisure-time activity. It occupies a unique place in the 'smart' beverage market. It is an enhancement beverage; it is not an energy beverage that makes the consumer's level of energy crash and burn. It is not designed to help the consumer cram for a test or get through an all-nighter at work for the pleasure of a teacher or employer. Instead, it is designed to enhance the nighttime activities of the drinker,...
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