Industry and Competitive Analysis Industry Analysis Google offers services three industries. The first industry is the internet industry, through Goole search engine, Gmail and Google Adwords as product offerings. Secondly, there is the computer software industry through Chrome OS, Picasa, Google Earth and Picasa as product offerings. This service works in tandem with the mobile operating software industry as Google bought Android. Third, there is the consumer electronics industry with Google offering

Marketing Strategies The use of Search Engine Marketing Most business organizations are supposed to ensure the adoption of a suitable Marketing Strategy to ensure the attainment of their goals. The nature of business determines the strategy to be implemented, as different business transactions will suit different organizational needs. Business marketing in most cases has to integrate the use of e-commerce as an agenda or link to successful business strategies. Internet is just

History Of Search Engines Evolution of Search Engines evolution of search engines: past, present, future Origin and Evolution The history and evolution of search engines can be divided into distinct periods. The first period begins from the development of Archie, which was a search engine program launched in 1990 by a group of university students. The Archie program worked by scanning files on scattered servers connected to the Internet and retrieving them for users

Written Assignment: Case study1. Why is important that businesses maintain a high level of visibility on SERPs?Maintaining high visibility on SERPs increases a business�s visibility on search engines, translating to increased website traffic. With high visibility, more people will see the business�s content in search results and interact with the content by visiting the business website. A company that maintains high visibility on SERPs indicates that the business is credible,

Business Manager 0668 Transactions Process Tools for customers E-commerce payment solutions Search Engine Optimization Strategies for improvement Affiliate Programs Website advertisement Search Engine Optimization and webpage rankings Global business diversity Business climate Language Culture Infrastructure Customer Relationship Management Website integration of tools Discuss how you will facilitate customer payment using e-commerce solutions (e.g., how the transaction will take place, including the tools customers will use). The customer transactions and payments are one of the important elements of e-commerce strategy. The businesses are required to offer a secure

Of all future directions, the communications hub seems to make the most sense. Summary What makes Google such a powerful business model is its ability to translate customers' needs into technology that can be used to generate advertising revenue. Google's highly unique business model resists competition and being treated as a commodity as a result. What Google does very well is listen to customers, no matter how they choose to communicate