Integrated Marketing Communications Strategy
Advertising
Slice of Heaven is specifically targeted to a higher-end demographic of prospective tiny homeowners. One prospective audience is that of young people wishing to save money but who still wish to have the amenities and privacy of home ownership as well as older couples who are downsizing. Using Facebook to target his demographic seems wise, given it is the social media source most used by middle-aged professionals. "82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49, 64% of those ages 50 to 64 and 48% of those 65 and older" (Duggan 2015). Advertising should stress the benefits of cost, reducing the impact on the environment, and also the luxury of the accommodations, given that lower-end tiny house consumers are not likely interested in seeking out a gated community. Television commercials, ideally in prime time when the target demographic is watching, could be used to communicate both the lifestyle as well as the low cost of tiny homes and build awareness.
Housing bloggers and real estate bloggers can also be used to promote coverage of the organization and give more intimate details of what it is like to live in a tiny home. Asking current residents...
The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers
Integrated marketing communications was a concept introduced in early 1990s that coordinates marketing aspects with promotional elements to improve the communication between a business firm and their costumers. This involves using a number of promotional tools besides advertisements on electronic and print media. The other elements of promotional mix, than advertising are: sales promotions, public relations, personal selling, and direct marketing. Presently, almost many companies are using this concept because the
Integrated Marketing Communication Considering that XYZ Inc. has conducted sufficient analyses of the Indian market, they should now move on to developing a marketing communications campaign. In achieving this desiderate, it is pivotal for the organization to implement the modern principles of integrated marketing communications, which strive to integrate all aspects of a marketing communication, while simultaneously addressing numerous categories of stakeholders through more media channels, such as television, printed media,
Integrated Marketing Communication Plan The objective of this work is to develop an Integrated Marketing Communication Plan. This work will choose a product or service in common usage and conduct an examination of the product or service to see if the company is online and if it is doing any online advertising the existing integrated marketing plan presently in use will be discussed. This work will describe the promotion mix and
Integrated Marketing Communications Communication being an important element of organizations needs to be integrated in all areas of working so that the purpose, the goals, objectives, and the mission with which the organization is formed are achieved successfully. The concept of integrated marketing is applied everywhere in the world by almost more than half of the organizations. Out of which many are the renowned brands who precisely used their marketing communications
Integrated Marketing Communication and Customer Satisfaction Strategy Discuss the company's advertising strategy and how it aligns with its marketing goals. Coca-Cola's company advertising strategy is designed at communicating how exceptional the experiences are of consuming their products, and how those experiences generate and sustain strong positive emotions. Coca-Cola is one of the strongest brands in the world because they understand the dynamics of how to make this association of strong emotion and
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