IMC Strategy Integrated Marketing Communication and Customer Satisfaction Strategy The ability to set and exceed customer expectations on a consistent basis is critical to creating a profitable business. The defining of an effective Integrated Marketing Communication (IMC) platform and series of strategies has a direct impact on the expectations set with prospects and customers both. The ability to measure expectations and their relationship to customer satisfactions can provide insights into how best

IMC Strategy Exploring the Aspects of An Integrated Marketing Communications Strategy Given the proliferation of marketing, selling and service channels, the need for orchestrating all of them together for a common strategic marketing goal is critical. The coordination of advertising, direct marketing, online advertising, social networks and media, sales promotion, publicity, public relations and personal selling all need to have a common platform to execute from. The emergence of Integrated Marketing Communications (IMC)

Campaign Plan Political environment It has been noticed that in the recent years the Shot Wood School District has had very few success at the polls. It has lost by a small margin more than once in past few years even though the voters and the tax payers were asked to cast their votes. It is crucial for the school to get the support in the upcoming elections because if they lose

Campaign Finance Reform With our national election cycle reaching its quadrennial fervor, filled with frenzied campaigning and feverish advertising blitzes, American citizens are once again charged with the enormous task of deciding upon their next leadership class. What began with our forefather's modest experiment in democratic governance, built upon a foundation of informed citizenry selecting candidates who best represented shared values on the relevant issues of the day, has since become

Direct-Consumer Drug Advertising Direct-to-Consumer Drug Advertising Direct-to-consumer drug advertising of pharmaceutical drugs is a hot-button issue. Is it ethical, or does it lead to self-diagnosis and take advantage of people who have hope for a cure? Currently, New Zealand and the United States are the only two countries that allow this kind of direct-to-consumer advertising to take place, which calls into question why other countries do not allow the same, if the

Direct Instruction: The Effect on Special Education Students Direct Instruction Overview Direct instruction is an increasingly popular and supported education technique that has been utilized for several years. Direct instruction has historically been used as a method of instruction for special education students (Goral, 2001). Many educators have claimed that direct instruction has helped students regardless of their learning capability or any defined learning disabilities (Goral, 2001). Direct instruction is based on