There are also instances where the cognition comes in first before emotional response though the two often happen in tandem. For instance, one gets into a coffee shop and sees another person munching a chocolate cake. H recognizes that as a health risk and processes the various risks an associated with eating it, but still goes ahead to ask for a small piece just to taste. The cognition came in

Increasing of skills and knowledge and even knowledge of the society cannot be possible without social interactions. That is the basis of the social cognitive theory as it brings together attitudinal and cognitive effects. The major forms of continuous learning are via the environment, the web, media houses and social communications. The intensity of the effect this new knowledge would have on people is dependent on their individual mindsets. Social

Emotions affect how memories are processed, stored, and retrieved, which also impacts how learning takes place. Perhaps more importantly, emotions impact cognitive processes and learning. Neuroscience shows the ways thoughts are processed depends on one's cultural context and also emotional states. Thinking styles may be also linked to the learning process, as Zhang & Sternberg (2010) point out, and thinking styles are themselves related to cultural variables. The ways people

Music & Cognition Music is a fundamental element of human culture that has been in existence nearly as long as humans have existed. Most people who listen to and appreciate music can personally attest to the power or influence music has. We listen to certain songs or types of music to reinforce or change our moods. Each person knows what songs will bring on a rush of memories or sensations that

Realizing that the sense of smell is extremely important in shaping perceptions about the quality of a good, techniques such as "scent-sory" branding have been developed to engage with shoppers on a sensory level and encourage emotional buying. Flavor trends are evolving as consumer demands become more complex) Other ways of implementing "emotional branding" is with what is known as 'sonic branding'. This process is designed to trigger an emotional response

Consonant and Dissonant Cognitions Define consonant and dissonant cognitions: Leon Festinger developed the theory of cognitive dissonance based on the "relationships among cognitions" (Rudolph, Ithaca.edu). A cognition is described as a "piece of knowledge" which may be a certain behavior, a value, an emotion or an attitude, according to Frederick M. Rudolph at Ithaca College in New York State. (Dissonance is defined simply as a state of conflict, tension or disagreement.) Meanwhile,