Computers
Books in Brick and Mortar to Brick and Click
Barnes & Noble
One of the most striking additions to the World Wide Web has been that of Barnes and Noble. This is a traditional brick and mortar bookstore that has become a brick and click in recent years. Given the behemoth reputation, if the somewhat shaky financial success of its most prominent Internet rival Amazon.com, entering the World Wide Web's virtual market-space might not have originally seemed like the best move for Barnes and Noble. Before, cornering the chain store market on cafe-style bookstores, where one could have a leisurely respite to browse, sip, and perhaps purchase a tome or two, seemed to be the Barnes and Noble bookstore's best aim as a corporate entity. However, integrating the Internet into its overall marketing strategy has required not so much a change in overall company philosophy towards and within its brick and mortar components, but integrating web technology with a slightly different image and user philosophy.
Firstly, unlike the brick and mortar version of Barnes and Noble, the Barnes and Noble website does not encourage the customer to browse and take his or her time to select purchases in a leisurely fashion. The website does not even offer a comparative 'look inside the book' option like Barnes and Noble's most prominent Internet rival, Amazon.com. Rather, the site encourages quick purchases, proclaiming, amongst its many slogans and ever-changing...
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