Attitude and Attitude Change
Attitudes and Attitude Change: A Comparison of Two Studies
The introduction written by Albarracin and Handley (2011) began with a historical foundation for the study of psychological change and then proceeded with a detailed description and logical arguments for the factors that they believe play a role in change. After presenting this logical foundation to the readers the authors presented their argument for the current study, which examined the causal relationship between broad action or inaction goals and changes in attitude. By comparison, the introduction to the study by Frye et al. (2012) was a more straightforward literature review of the causal relationship between memory and attitude. The most notable difference between the two studies was an obvious effort by Frye and colleagues (2012) to minimize difficult language, thereby making their manuscript more readable to researchers interested in, but not actively working in the field.
Study Purposes
The purpose of the study by Albarracin and Handley (2011) is to understand whether broad action or inaction goals (intentions) can influence the strength of attitudes recalled from the past, in response to a future persuasive message. The overall goal of the study was therefore to understand how people adopt attitudes to an expected message and what influence their current state of action or inaction has on this process. Frye et al. (2012) examined a different aspect of psychological change in their study, the influence of memory errors on attitudes. These researchers were also interested in understanding the direction of causality between attitudes and memories.
Research Questions
Albarracin and Handley...
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