¶ … Status in Hospitality
How Class and Status are Reflected in the Modern Hospitality Industry
Issues of class and status are reflected in the modern hospitality industry as this consumer-driven marketplace seeks to respond more effectively to the demands of a diverse public. Class may be defined as one's "social class [or] socio-economic class -- people having the same social or economic status." (http://www.cogsci.princeton.edu/cgi-bin/webwn?stage=1& word=class). When class is considered together with income, the resulting "socioeconomic status" (SES, or, status) is a powerful demographic indicator that factors into many decisions in the hospitality industry. The hospitality industry is unique in that it combines services with a tangible good, usually a lodging room. Issues of class and status impact on the hospitality industry by requiring the industry to respond to the customer individually, on the level of service delivery as well as product provided.
One way the hospitality industry has responded to a variety of socioeconomic status levels in its consumers is by segmentation. It is impossible to design a product (service or tangible good) in the hospitality industry that will appeal to consumers of all socioeconomic backgrounds. The market is simply too diverse. People in the...
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