Sloan Kettering Healthcare Website
The Sloan Kettering Cancer Center in New York City is "the world's oldest and largest private cancer center" (About Us, 2016) and has a website that is accessible by all users. Its home page displays a series of alternating full-screen banner videos that rotate beneath a simple tab navigation system at the top of the page. The Center's logo appears in the top left-hand corner of the page and opposite it in the right-hand corner is another series of tab options: Giving -- Location -- Find a Doctor -- Appointments -- Contact Us -- followed by a search option. Below this is a Patient Login Access link in the main tool bar -- and in the same tool bar are the larger direct links for users, consisting of the following tabs: For Adult Patients -- For Child & Teen Patients -- For Healthcare Professionals -- For Research Scientists -- and More options. Each tab opens up an option to link directly to more precise locations on the website. For example, by scrolling over the For Child & Teen Patients tab, the options menu displays a Cancer Care directory, a Your Experience directory, an Our Location directory, and an Insurance & Assistance directory. Below this menu appears the easy-access links: Find a Doctor -- Make an Appointment -- Visitor Information -- and FAQ. The purpose of this assessment of the website is to view its display of diversity and how diversity is manifested on the website. The information described herein has explained the simple layout of the website. Now a more direct analysis of its adherence to a diversity theme can be explored.
First Contact
On first contact with the site, the initial video on the rolling screen features an African-American woman patient talking to a female physician, who pats the patient reassuringly on the shoulder and the African-American woman nods, closes her eyes and smiles. The video then rotates to one of a middle-aged white male happily finding the correct sample for his work. The third video depicts a younger white woman (though perhaps of mixed ethnicity) conducting a laboratory test using hi-tech equipment. The phrase that remains onscreen overtop each of the rotating videos is: "Specializing in You." The videos are the first hint that Sloan Kettering takes diversity seriously -- and the fact that three of the four human beings displayed are female, one of them a clear minority -- indicates that the facility specializes in serving minorities: thus it makes itself attractive to a diverse audience, which is no doubt key to its outreach success in a diverse city like New York.
To explore the extent to which the site supports diversity beyond this video recognition, it is necessary to use the search engine tool in the top right-hand corner of the toolbar. There is no direct link to diversity related materials otherwise. But by typing in the term "diversity" in the search engine, 1840 possible "hits" are returned, and the first one in the top ten search results is a link to the site's Office of Diversity Programs page.
The Office of Diversity Programs and Other Diversity "Hits"
When the Office of Diversity Programs link is clicked, it takes one to a page that describes the Office's purpose and activities. The full name of the Office is Memorial Sloan Kettering's Office of Diversity Programs in Clinical Care, Research, and Training (ODP) and it was created in 2005 in order "to address disparities in cancer outcomes based on race, ethnicity, cultural differences, and socioeconomic status" (Office of Diversity Programs, 2016). Disparities in research outcomes is a real issue that researchers have addressed in the past (Benjamins, Whitman, 2014; Browne, Varcoe, Wong, Smye, Khan, 2014; Grace, Kara, Kennedy, McDonald, 2014) -- so it is inspiring to see that Sloan Kettering has devoted a special Office to this exact issue and that it has been in operation for more than 10 years now. This is the clearest indication of all that Sloan Kettering is devoted to diversity in practice and not just in words and images. The idea that disparities exist in cancer outcomes in the various fields of race, ethnicity, culture and socioeconomic status is an important idea that should be explored so as to be able to provide the right kind of care for each specific type of individual; specialized focus on this area reveals that not all treatment methods work or are appropriate for individuals across the board. Indeed, Khankeh et al. (2015) have shown that conducting research on this exact issue is difficult because of the various social prejudices that are placed onto the aim by external forces, which view any type of specialized focus on race,...
Through referrals, word-of-mouth, medical communities, and online platform, market and highlight generalist and specialist doctors as one of the best in the state of California. Conduct 'marketing through reputation,' word-of-mouth marketing primarily sustained by patients/clients Diversification Development of a program that reaches out to a wider, less-medical-oriented market. Good Sam could develop health & wellness programs as part of its daily healthcare services. The objective of the program is to promoting
Healthcare We can compare the healthcare workplace to what is seen by a person when he/she looks through a kaleidoscope: since there are numerous different patterns that appear as the moments pass by. The shortage of nurses which has been publicized widely and the high turnover rates amongst the nurses are some of the unwanted patterns which have occurred. The dependence of healthcare institutions on the nurse-managers for the retention and
Business of Health Care This study highlights essential facts about health care and health in the local, national, and international health care delivery. Healthcare in the U.S. stands at crossroads between opportunities and challenges. Both the local, national, and international health systems face common problems in the delivery of efficient, high quality and equal health services. All these are concurrently happening in times when the amount of care delivered exceeds the
In 2004, Arizona's Proposition 200 wanted state and local governments to verify the identity and immigration status of all applicants for certain public benefits, and to require government employees to report violations (Wood pp). Attitudes about the problem have hardened in recent years in some states, both out of concern about the economic impact, particularly in a time of slow job growth, and out of concern about the security threat
Therefore, I would tell the patient that their symptoms should not be considered in isolation of their whole person. Websites that address symptoms only are not taking into account the wealth of factors that can influence the diagnosis of a specific disease. At the same time, patients have the right to know about alternative solutions other than those provided or suggested by the physician or health care organization. Sometimes insurance
Other persons view smoking in different moral lights, and the notion of the example set by health care professionals is a vital topic in this field. In short, healthcare employees must not condone smoking through their own negative behaviors, observed by patients who are dealing with the health consequences of a lifetime habit -- but the organization must provide support for the workers to stop smoking and not simply
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now