Reduced overhead is good news for cash-conscious consumers, but bad news for hotel staff, although some former front desk employees may be promoted 'laterally' to other parts of a company.
However, subsequent IT security and maintenance demands may offset some of these cost savings. "Self-serve applications such as the Fairmont's kiosk are different from desk applications because they have to run 24/7. Once deployed, there are no ways to intervene. The kiosk can't be automatically restarted, so it needs to be a rock-solid, robust device" (Lombardi 2005). The security system must be constantly monitored for possible infringement: "The kiosks are sitting on a secure network, and we're also running WEP security, a wireless encryption protocol. That's not 100 per cent bullet proof, so there's another server-based layer of security which authenticates transactions as well as providing another level of encryption" says the Fairmont (Lombardi 2009).
Kiosks can be tailored to the need of the individual hotel or chain. They can potentially reduce overhead and costs for budget hotels and chains, provided the technology is well-maintained and secure. At high-end hotels, customers used to a technologically-focused, expedited world can have the same services he or she enjoys at the airport. "Marriott International is also considering other services for its kiosks, such as ordering room service, setting up a wake-up call, making restaurant reservations, booking a car or printing a map to the guest's next destination. Kiosks also provide some of the services once only provided by concierges. They also make it easier to "locate amenities around a hotel property, such...
Hong Kong Ocean Park: Advertising and Promotion Plan I brand manager a renown consumer product marketing company responsible Hong Kong Macau markets. Ocean Park has been a well-known brand in Hong Kong since 1977 Ocean Park Hong Kong, 2008. This advertising promotion plan is for the Hong Kong Ocean Park which has three in-park themed hotels. These hotels are named Ocean Hotel, Fisherman's Wharft Hotel and Spa Hotel Frew, 2005. Each hotel has its
Many tourists have their picture taken in front of the McDonald's sign or with the Ronald McDonald statue outside the restaurant to document their contact with an exotic culture. " (1999) 5) Location, location, location - Over a period-of-time, Kwan's study notes that "...as the number of fast food outlets increased, the reasons why people go to fast food places changed. All the interviewees who have become accustomed to the
Since the 1970s, the global retail clothing industry has experienced intense international competition and major shifts in the pattern of consumer demand. These pressures have had far-reaching implications for the clothing industry in the areas of pricing, design, quality, manufacturing processes and employment (Rath, 2002). According to this author, "In the 1970s, traditional manufacturers, particularly High Street retailers with their own manufacturing capacity, found themselves unable to compete with low
As Yogurt and ice cream as a product category are pure milk-based products, the richness and superior quality of Yak milk will definitely make a highly successful brand. Product proliferation and also its extension into rural markets through repeated does of reminder ads will also help in cornering greater market share as a whole. On the other hand, shopping malls, city kiosks and supermarkets could be the point of
The former might be, 'What specific...' [while] Less structure might be exemplified by: "Please respond to the following in your own words: I....'" (Dereshiwsky, 1999) in addition: adding some open-ended items such as these to a more traditionally scaled quantifiable survey, such as one with Likert-scaled attitudinal items, and/or "check/off" questions on demographic background variables, is a good way to make the survey "multimethod" in nature. This is because you'd
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