¶ … Hospitality Marketing. I'm studying hospitality management Cold Coast Australia. I attach documents understanding target hospitality organisation (Meriton Serviced Apartments Gold Coast) I wanna essay.
Hospitality marketing
Meriton Serviced Apartments is an Australian-based firm offering alternative hospitality services in luxurious apartments, in hotels located near the beach and providing customers with a wide array of recreational opportunities. Still, a weakness of the hotels remains the relatively low quality of the rooms, due to the fact that the company outsources the entire room division to a cleaning company (Part A). In this setting then, the current strategic proposal is that of increasing the quality of the rooms through the improvement of control over the outsourced services.
Strategy recommendations
In a more detailed stance, the proposed strategy is characterized by the following:
Objective: The scope of the strategy is that of increasing the quality of the rooms in order to increase the levels of customer satisfaction, the reputation of the hotels and ultimately, its sales levels (Schmitt, 2010). The expectation is that of a 5 per cent increase in sales within the first six months of strategy implementation.
Target market: The primary target market for the strategy is represented by the already existent customers, who would enjoy higher quality rooms, reveal higher levels of satisfaction and as such engage in word of mouth publicity (Cahill, 1997). This would lead to the reach of the second target market, namely the prospected customers, formed from businesses...
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Again, Mc Donald's has managed to deal with competitive threats posed by both these market players due to the fact that the prices that Burger King, Starbucks and Costa Coffee charge are much higher than that charged by Mc Donald's. The primary reason behind higher prices of Costa Coffee and Starbucks is the fact that their target market is much stronger and niche as compared to that of Mc
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Bar and Grill Plan: �The Groovy Smoothy�Section B: Industry AnalysisSize of the industry in units and dollars.At the global level, the size of the natural food and drinks market was estimated at about $123 billion in 2022 (Natural Food and Drinks Market, 2024).Growth rate of the industry.Unlike other competitors in the food service industry such as full-service restaurants, the natural food and drinks market is projected to increase to approximately
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