¶ … HopeTree
Designing a Website for a Non-Profit Organization Assignments: HopeTree
This document includes designing criteria and a proposal for a non-profit website which is offering services to assign volunteers. The suggested name for the website is "HopeTree" which is very easy to remember, and gives a good sense of the aim of the site. The target group is young adults who have grown into the browsing technology. Therefore, the networking services such as Facebook, Myspace, and Twitter will be the main tools to reach target audience. In this context, the usability and functionality of the prospective web page will be described with examples.
Nowadays, as a result of rapid growing online technologies, the internet is reachable to everyone. The reasonable price, bundled services with cable TV and telephone brought the internet to almost every house. Most people use internet to deal with their daily errands from submitting school assignments to entertainment. The latter brings big responsibility and competition to the web designers to exhibit and sell their products and idea. Hence, the question is "What the designing criteria of a good webpage are."
Aesthetic beauty, reliability, safety, usability, cost and functionality should be the main components of a good webpage. However, it is very important to find a good balance between all. For example, an amazingly looking page with alluring flashes and images does not mean a lot to the visitors without functionality and usability. Functionality of a webpage requires that all buttons of the site is active and all pictures or flashes serve for an aim. It is very important that users can use the webpage accurately, learn the details and satisfy their goals. The latter refers the usability. The usability can be measured by easy of learning, efficiency of use, memorability, error frequency and severity, and subjective satisfaction (http://www.usability.gov/). A good design for a webpage should be user-centered design. It requires that the users visiting the webpage must satisfy their expectations regardless of the main idea behind the design. If the webpage meets the criteria of being usable by the users, the cost of designing will automatically cut because one round designing would meet users' expectations. However, sometimes the expectations would widely vary as the target user group can be broad from students to the seniors or college educated people to people with no-formal education at all. For example, Craigslist is a webpage that offers services from housing to dating around the globe. The current design is old basing on the technology in 1995. The aesthetic components are weakly designed but why Craigslist is so popular. First of all, the design is easy to use after a couple of times. Services are grouped under significant titles. There is not much to redesign the Craigslist as it includes huge amount of data which is hard to move around and redesign. Although it is still popular all over the world, is about to complete its era unless someone redesigns it in order to comply modern age of websites. Most young people want to see more pictures, more videos and icons where they can express themselves as good as they do with their gestures and mimics outside of their computer boxes. On the other hand, Myspace provides all kind of flexibility to add videos, personal blogs, flashes and other visual tools for its young generation users. However, the problem in the Myspace case is that none of the pages looks standard; some have too many images, videos and visual tools; others are too long to scroll down and follow the content. The flexibility offered by Myspace threatens the future of the webpage since first impression of visitors is unprofessional and childish.
Taking all together, the usability of a webpage and the target audience are very important. Therefore, the first step of designing a webpage will clearly defining the goal, analyzing the challenges and opportunities, and then making a suggestion to the client. The feedbacks would help to design a user-centered webpage and cut the costs of frequently redesigning. In this study, we will analyze a non- profit organizations webpage which is providing services for voluntary students to find an education related assignment in one of the pilot project countries, Morocco, India or Angola. Morocco is a good example because of its location on North Africa having the cultural structure of Middle East. The pilot campaigns in Morocco are education related. Education in Morocco is free and compulsory through primary school (age of 15). However, many children especially girls in rural areas still do not attend schools (http://en.wikipedia.org/wiki/Morrocco#Education). In addition, Morocco is one of the most populated countries among...
1.3 Distribution The distribution channel is straightforward -- services are delivered online. The customer and MocFish find each other online, and then work out the details of the business either over the phone, over the Internet or sometimes in person. The site design services can be rendered from anywhere in the world and delivered over the Internet to the customer. Payment can be accepted from the customer online as well, making
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