Hong Kong Disneyland's Market
The market that Hong Kong Disneyland operates in is multi-fold. A large aspect of its market is based on its location. Centered on Hong Kong's Lantaue Island, the organization posits itself as the premier destination for leisure and vacationing in the Asian Pacific (Hong Kong, 2016, p. 2). Moreover, the immediate market for which it operates within this space is in "Hong Kong, mainland China and Southeast Asia (Hong Kong, 2016, p. 2). Still, Hong Kong Disneyland also competes within the global marketplace for vacationing and leisure activities. In this regard, it is competing with other locations throughout the world that offer many of the same features that are indicative of this marketplace. Hong Kong itself has multiple theme parks which provide competition for Disneyland (Choi, 2010, p. 573).
The previously mentioned features themselves provide a fair amount of insight into the market in which this organization operates. Its primary attraction is its themed amusement park, which constitutes a fair amount of the marketplace in which this company competes. However, there are numerous corollary aspects of this principal marketplace pillar which expands Hong Kong Disneyland's market accordingly. Its themed hotels illustrate its stake in the resort/hotel market; it is not inconceivable that these vacation spots are as much as an attraction as the theme park itself, especially when one...
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