BCBS Blue Cross and Blue Shield is a national association that manages about 70 independent health care plans. The association owns the rights to the Blue Cross and Blue Shield name, trademarks, and licenses them to members. These association members either directly or indirectly provide insurance benefits to over 100 million people (Blue Cross Blue Shield Association, 2012). In American there are 68 million people directly enrolled Blue Cross and Blue

Blues and Ragtime: Paving the Way for Jazz Blues and ragtime helped to pave the way for jazz, one of America's truly unique music genres. Originating in the South, these genres were inspired by the African backgrounds of slaves coupled with the oppression that freed men and women faced after their emancipation. New Orleans became a musical hotbed during the jazz era. It was also during the development and popularization of

Blue Ocean Strategy (BOS) is a new concept in strategic management, introduced by Professor W. Chan Kim and Renee Mauborgne in 2004. After doing detailed research, Kim and Mouborgne found out that most of the companies rely on the market segmentation and price competition for attracting customers. This results in increasing costs, decreasing rewards and creating a Red Ocean where all competitors compete together. Therefore, in order to maintain the

These waterfalls provide a contrast to Blue Mountain and other mountains. As mountains rise, waterfalls fall. Another question that this project is focused on is the different ways in which waterfalls and mountains are valued differently as well as how they are valued the same in other situations. This is how the government of Ontario describes and honors the Niagara Escarpment: Designated a UNESCO World Biosphere Reserve in 1990, the Niagara

Blue Gum HR Practice Overhaul Recruitment Policy Blue Gum's new codified and consistent recruitment policy will have an overall emphasis on attracting high-quality and career-oriented individuals for all positions within the company. Annual assessments of labor needs should be used to generate estimates of hiring needs and thus the amount of resources that should be allocated to recruitment efforts. After several years of program operation, estimates based on the efficiency (i.e. conversion

History Of Personal Computer Ceruzzi, P.E. (2010). "Ready or not, computers are coming to the people": Inventing the PC. OAH Magazine of History 24(3), pp. 25-28. Retrieved from MasterFILE Premier database. In late 1974, a young Boston-based electronics engineer read an article in Popular Electronics about small personal computers. He showed the article to a friend, Harvard undergrad William "Bill" Gates III, and the two soon formed a company to write software