Is It Ethical to Broadcast Advertising Intended for Children?
Description of the ethical dilemma
During an era when childhood obesity has reached epidemic levels in many countries (Childhood obesity: A plan for action, 2017), there is an ethical dilemma with respect to advertisements intended for children that encourage unhealthy diet choices. For example, a study by Boyland, Harrold, Kirkham and Halford (2011) concerning the extent of food advertisements on television intended for children in the United Kingdom found that fully one-third of these advertisements were for food and drink products, especially during peak viewing hours. Moreover, Boyland et al. (2011) emphasize that, “Despite regulation, children in the UK are exposed to more TV advertising for unhealthy than healthy food items, even at peak children’s viewing times” (p. 455). These findings suggest that the arguments against such practices should clearly outweigh those in support, but it is important to examine both sides of this issue as discussed further below.
Arguments for and against advertising intended for children
Although it is unlikely that anyone would argue in favor of unethical advertising practices in general and for those intended for children in particular, it is less apparent whether these targeted messages...
References
Boyland, E. J., Harrold, J. A., Kirkham, T. C. & Halford, J. C. (2011). International Journal of Pediatric Obesity, 6, 455-461.
Childhood obesity: A plan for action. (2017). UK Department of Health. Retrieved from https://www.gov.uk/government/publications/childhood-obesity-a-plan-for-action/childhood-obesity-a-plan-for-action.
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