Lifestyle Profile of the Neighborhood of University of Illinois Hospital
Marketing research represents a crucial business activity, since it helps identify factors such as consumer characteristics, market size and nature, and nature of rivals, which ascertain a corporation's ability to succeed. This is generally connected with the activity of market segmentation, performed for distinguishing the diverse customer groups. This paper will offer a lifestyle profile of University of Illinois (UI) Hospital's neighborhood.
UI Health, which forms a division of the UIC (University of Illinois at Chicago), offers inclusive health care, research and education services to Illinois State residents, as well as those of other states. It includes a clinical business, which encompasses a tertiary care organization with a capacity to house 495 inpatients, 22 outpatient healthcare organizations, and a dozen Federally-Qualified MSHCs (Mile Square Health Centers). UI Health's PSA (Primary Service Area) covers two dozen neighboring localities. These PSAs are called community areas in the city of Chicago. UI hospital and a majority of its dozen MSHCs are situated in this zone (University of Illinois Health, 2016).
Research Method
UNISON Health (short for UI Survey on Neighborhood Health) was a large-scale, advanced community healthcare requirement evaluation which entailed biometric testing and face-to-face interviews in its PSA. This survey was performed in the College of Urban Planning and Public Affairs of the UIC, by its Survey Research Lab, and encompassed a random community-member sample from the two dozen localities in its PSA. A total of 454 adult subjects were enrolled via stratified probability study sampling. This sample included participants aged between 18 years and over 60 years, and was fairly representative of UI Health's two dozen community areas, having similar ethnic and racial composition. Survey questions, available in English as well as Spanish, inquired into respondents' health behaviors, accessibility and usage of healthcare services, quality of life (QOL) indicators, and disease prevalence (University of Illinois Health, 2016).
UNISON Health also gathered biometric information on respondents, including blood pressure readings, weight and height, for...
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