¶ … constitute itself as a business plan for a heart hospital, with a determine goals to establish the main factors and outcomes that may determine both the outlet's utility and its success as an economic entity. We will aim to analyze the reason for investing in a heat hospital, the financial assumptions we are dealing with, as well as the risks associated with such a project.
From the very beginning, we need to point out towards the distinct specificity that such a business project implies. When referring to the specificity of a heart hospital, we tend to include it in the larger category of healthcare facilities, where a distinct approach is needed in order to correctly blend the two different levels of description we will describe below.
First of all, any healthcare centre and a heart hospital in particular is designed to help the patients improve their health condition. As such, the main goal of any such a hospital would be to provide the best healthcare services to its patients, at the highest levels.
On the other hand, and this is the second pillar we are referring to, a healthcare facility is also a business unit. As a business unit, it functions as any other facility on the market and we ma notice that the patients become consumers or customers, the heart hospital is competing on the market with the services provided by other heart hospitals in the world etc. Further more, as a business unit, our heart hospital needs to deal with all the gruesome details any business facilities controls. We are referring here especially to issues such as costs, maintaining a reasonable level for them in order to be able to boost profits etc.
So, as a business unit and healthcare facility, the heart hospital will need to be able to find the proper means of expression that will allow it to retain the profit maximization goal any company or business unit normally has with respecting the interest of the patient. Given the fact that the quality of service and what the hospital has to offer in terms of equipment and staff is what will mainly differentiate its services from those of other outlets in the market, giving way to a higher number of consumers and better profits, this may pro-less difficult than believed.
Market Analysis and Evaluation
Any proper evaluation for a business unit begins with a market analysis, especially in terms of the targeted segment of consumers, their size and socioeconomic factors that may influence their decision. According to statistics, the diseases of the heart are the number one cause of death in the United States, with 28.5%
of all total deaths.
For 2005, the statistics show yet more troubling data. Approximately 1.2 million Americans will have a first or recurring coronary attack and predictions show that about 494,000 of these people will die because of it
. On the other hand, statistically and historically speaking, about 7.1 million Americans over the age of 20 have survived a heart attack. Our mission must be to improve these figures and reduce the number of heart disease related deaths. Unfortunately, no matter how morbid, we need to be aware of the fact that a growing number of heart diseases are likely to increase hospital revenues. Trends are likely to be ascending in this area, but, on the other hand, the hospital's prevention activity will act as a hedging measure if this trend will be inversed.
Following this brief statistical incursion, we may point out the hospital's activity will be aimed at two different directions: prevention and implication in limit situations. The latter activity will probably only intervene in distinct cases, as it is most likely to occur for patients that have been on the hospital's list. We are referring here to patients that are treated by the hospital staff and that may suffer a hear attack. We are to believe that it is quite likely they will chose to go to the hospital where they have been treated rather than choose a normal emergency room.
On the other hand, we have the prevention activity, where we are referring to day-to-day activity on treating people who have a heart condition of some gravity. Further more, the prevention activity can be extended in the direction of courses and seminars on risk factors for heart diseases, how to lead a healthy life and avoid major impact sources etc.
The segment of consumers we are addressing can be defined in terms of income levels, level of education and other socioeconomic factors. First of all,...
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