Given the leadership position that Methodist Healthcare has it is imperative that it cultivate trust as a core part of its branding strategy with the public segments and audiences it serves.
Financial management and cost controls in place and integrated new IT system and architecture. This is a major critical success factor for Methodist Healthcare to aggressively pursue as it moves to create a more unified approach to financial management across its many medical specialty areas.
Strategic Objectives of Methodist Healthcare
The following are the strategic objectives of Methodist Healthcare. For each of these objectives a strategy for each objective's accomplishment is provided below:
To clearly differentiate Methodist Healthcare in the market
Strategies for accomplishing this objective:
While this first objective is very broad, Methodist Healthcare needs to define who they are different for. Uncovering the unmet needs of physicians is a first step, and what's just as important is discovering how better to serve the patient. This includes finding what patients most want in a healthcare provider but aren't getting today. By aligning closer than any other healthcare provider with unmet needs, Methodist Healthcare will become more differentiated.
To implement an information systems strategic plan
Strategies for accomplishing this objective:
Badly needed, the IT administrators need to consider a Service-Oriented Architecture (SOA) that will serve unify all applications and provide a 360 degree, real-time view of the patients and their needs. This is very important for the physicians to have on-hand quickly.
To reorganize so that Methodist Healthcare has the right people in the right places with the focuses in the right places
Strategies for accomplishing this objective:
Specifically looking at the most broken processes first, Methodist Healthcare needs to re-define roles and responsibilities to make this a reality. It would be better phrased to say Methodist Healthcare will pursue best practices in the most urgent areas of patient care and physician empowerment. The core processes must first be evaluated and then re-defined for greater performance.
To review financial issues to determine how Methodist Healthcare will finance the business and changes in the system
Strategies for accomplishing this objective:
The key strategy here is to create an integrated financial management system that can specifically manage the costs per incident, cost per patient care strategy, and an indication of what's most needed to gain greater insights into profitable decisions on care strategies and coverage of key practice areas. The role of an integrated financial management system must be part of a broader SOA architecture that Methodist Healthcare needs to gain greater insights into the operation of the many practices the healthcare provider is in.
To emphasize Methodist Healthcare as a learning organization committed to placing resources in and paying a lot of attention to the education of Methodist Healthcare associates.
Strategies for accomplishing this objective:
Often healthcare providers are most harried and the least focused on how to train their staffs to take advantage of new developments in medicine. What is needed is a comprehensive knowledge transfer program with the University of Tennessee so that staff and associates; including physicians, get the latest developments, possibly first discovered in their own hospitals by U. Of T. researchers.
Evaluating the Marketing Mix at Methodist Healthcare
Of all aspects of what Methodist Healthcare is dealing with, their marketing mix needs just as much help as their IT platforms and infrastructure. While today the healthcare provider is experiencing success with key programs, they could be much more effective if they made better use of the classical marketing concept of the 4Ps. In evaluating their mission statement, the voice of the customer needs to come out much more clearly. Based on an assessment of its vision statement and the foundational role it plays in marketing, it is suggested that the vision statement be amended to say the following:
Methodist Healthcare is centered on the values of being a trusted advisor and source of excellent healthcare for our patients and a responsive resource for physicians. Our aim is to be a world leader in our chosen practices, enhancing the lives of our patients, physicians and associates in the process.
Products or Services
Methodist Healthcare needs to create a consistent series of services strategies and align with a core set of practice areas. Today they are too diffused through many alliances and partnerships.
Focusing on...
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