The topic on "Social Marketing in Healthcare" advances how social marketing tool predominantly used in marketing consumer items can be effectively applied in the healthcare field. In addition, the development of social marketing research is an effective means by which information can be collected from consumers. This adds weight on this subject. In today's age, all activities are caught up in the information technology web. This is possible through the creation of systems of collecting, analyzing, and sharing information. This opportunity is now available to the healthcare workers because they can conduct consumer research through social marketing avenues. The information collected will then be used to develop efficient healthcare programs for consumers (Aras, 2011).
The key Points
The key points in the article include the need for health workers to use social marketing tools in conducting consumer research prior to developing and implementing healthcare programs. In this case, the article advances that healthcare workers needs to embrace social marketing as a tool in conducting consumer research. This is because it would aid the collection of valuable information. This information will be used in the implementation of the healthcare programs (Aras, 2011).
The article also emphasizes on the need for policymakers in healthcare conduct social marketing. The article advances that policymakers in healthcare should make policies and programs. These programs should address the real needs of consumers in question. In this case, the only way the real needs of the consumers may be known is through reaching out to them via social marketing research.
The other crucial aspect addressed is the need for the healthcare programs to address the real needs of the community, reflected through consumer research. The article opines that some of the existing healthcare programs have not been effective; they did not reflect the real case in the markets they were designed for use. The article shows that the development of healthcare programs based...
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