Because the relaxation of market barriers to entry into the Chinese market have only recently come down, the potential for return for a first-mover like Harley Davidson is enormous, particularly as it already has strong brand name recognition. Yet there is also great risk if local governments continue to place restrictions on motorcycle use and construction, such as engine size (Nakashima, 2006, p.1).
Furthermore, "a population with a restricted but expanding disposable income will be a challenge" ("Harley-Davidson roars into China" BBC News, 2006). The Chinese business culture remains "fast-changing, enigmatic and anything but transparent, China is a nation where local corruption and shifting rules abound" (Schmid 2004). At present unlicensed, unauthorized Harley Davidson dealers are now operating in China, catering to local enthusiasts, but if the company does not act now it could lose the brand integrity and recognition it has worked so long to build around the world, as these dealers capitalize upon the name without giving money to Harley Davidson, and sell an inferior product, diluting the Harley brand name's reputation for quality as well as speed (Schmid 2004).
International risks
If the company does not make a move now, it also runs the risk of losing out to international competition such as BMW, which is striving to build its motorcycle market in China (Nakashima, 2006, p.1). Honda has also begun a joint venture in the nation...
Export Business Plan: Moldovan Cellular Phones Purpose-Why has the plan been written? The plan has been written in order to guide our mobile phone export business. Cell phones in Moldova are rapidly overtaking land phones as many cellular phones now provide Internet access and cell phone computers. SMS, MMS and broadband are becoming standard features on cell phones. Nonetheless, mobile phones are expensive in Moldova and not everyone can afford them. Furthermore,
NAFTA Historical Beginning of NAFTA (with specific bibliography) NAFTA Objectives What is NAFTA The Promise of NAFTA NAFTA Provisions Structure of NAFTA Years of NAFTA (NAFTA not enough, other plus and minuses).. Environmental Issues Comparative Statements (Debate) NAFTA - Broken Promises NAFTA - Fact Sheet Based Assessment NAFTA & Food Regulation NAFTA - The Road Ahead NAFTA in Numbers Goal Fulfillment Major Milestones Consolidated Bibliography This study set out to examine the inner workings of the North American Free Trade Agreement. The aim of this study is
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