HOG
When choosing a strategy for international expansion, there are a number of alternatives that a company can follow, including building new production facilities overseas, compared with maintaining domestic production. Even though Harley Davidson has expanded its footprint into European markets, it has maintained its manufacturing in the United States and maintained an export model for international expansion. There are a few good reasons for this.
The first reason is that revenue at the company is relatively slow-growing. Its core demographic through the high growth years was middle-aged baby boomers. This demographic is starting to become too old to ride Harleys, and that has affected sales because Gen X is a much smaller generation and Gen Y is not in the target market yet. This has meant that domestic sales are flatlined at best. More likely, there is excess production capacity at the existing manufacturing facilities. Building new capacity in Europe would only increase the amount of excess capacity that the company has in its system.
Another good reason not to build factories in Europe is that Harley Davidson markets as being American, and this is a specific element of the brand identity. The company could not get away with producing...
Harley Davidson External Analysis Harley Davison's External Analysis PEST analysis Political Economic Socio-Cultural Technological Porter's five forces Harley Davidson is an American motorcycle manufacturing company that sells motorcycles above 700 cc engine capacity. The company was founded in 1903 at Milwaukee, Wisconsin. With approximately $5.3 billion in Fiscal Year (FY) 2011 as revenues, the company is now facing tough challenges in the international motorcycle market as new companies have entered to share the market fortunes (Harley Davidson, 2011).
Harley Davidson Strategic Management -- Harley Davidson This work examines the strategic management of Harley Davidson Company and seeks to answer specific questions relating to this company's management through conduction of a Porter's Five Forces analysis and a review of the literature on this company. The specific research questions examined in this study are those as follows: (1) What are the primary competitive forces impacting U.S. motorcycle producers in general and producers like
HOG There are many opportunities for Harley Davidson moving forward in the motorcycle industry. Historically, Harley Davidson has sold most of its bikes in the United States and has enjoyed success almost exclusively in the heavyweight and superheavyweight categories. This leaves a lot of opportunity for Harley Davidson to capture other markets, if it can find the right branding and niches. There are also internal opportunities to lower costs and improve
External Analysis Motorcycle Industry External Analysis of the Motorcycle Industry Harley Davidson Harley Davidson, the heavy-bike manufacturer holds the purpose of fulfilling dreams of personal freedom (Purpose: Harley Davidson, 2013). The company functions in segments of Motorcycles & Related Products and the Financial Services. It is however globally known for heavy bikes that have engine displacement of 651+cc (Harley-Davidson Inc. 2013). The company enjoys a unique position in the market yet it is
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Zongshen R+d Innovations in strategic planning Organizational analysis of Chinese industrial firm, Zhongqing Zongshen Automobile Industry Manufacturing Co., Ltd., offers much in terms of understanding the global powerhouse as an industrial economy of scale. If China's macro-economic position is one of increased export growth, then micro-analyses enable us to uncover the ingenuity and strategies behind the giant. Zongshen Motorcycle brand is one of the core subsidiaries of Zongshen Industrial Group, with consumer
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