In addition, H & M. outsources all of their manufacturing as a sourcing strategy. They utilize a huge network of 900 garment shops that are located in 21 different countries, primarily where cost of production is extremely low, to produce their fashions at the lowest costs possible. By shifting their production from one facility to the next, H & M. is able to continuously get the best deal possible for manufacturing (Author, year, p. x).
The opportunities for H & M. are the continued design and manufacture of the hottest fashion trends possible at the lowest prices. They have the ability to meet the changing fashion needs of consumers, quicker than almost any other organization out there. As such, they will even have the opportunity to tailor their designs to the specific markets they are serving.
The primary threat of H & M. lies in the possibility that with continued globalization, production costs in countries such as Turkey and China will continue to rise as more businesses move their operations there or outsource to these countries. Should this happen, this will dramatically increase H & M's cost structure.
H&M has big plans for international expansion. In light of their reliance on other distribution channel partners, what potential problems do you anticipate for their global plans?
One of H & M's goals is to enter a new country every two years. This rapid international expansion is quite aggressive and has not worked well for some other clothing manufacturers. Benetton tried a similarly...
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