¶ … G.S. (2012). Effective Writing: A Handbook for Accountants. 9th
Edition. Pearson Prentice Hall: New York.
The chapter draws a comparison between accounting and writing in the overall process required to produce the desired result. In both cases, it is necessary to identify the purpose of the project first, to think critically about the issues, and then analyze the intended audience for the work. The next phases involve gathering and organizing the ideas to be presented, and then producing an initial draft, a working draft, and finally, revising the draft into a final product.
Major Concepts
Getting Started -- Identifying Purpose
The first step in producing effective writing is narrowing down the purpose of the work. Different purposes will require different formats and different content: a legal document meant to define relationships and respective obligations will differ from a project presentation and both with differ substantially from a piece of writing intended to present an argument or advocate for a particular position or to announce or justify a decision.
Thinking Critically about the Issues and Analyzing the Readers
The next step consists of thinking critically about the issues because before one can reduce any analysis or argument to the written form, it is necessary to frame the underling concepts and ideas in a manner conducive to understanding them for the purpose of clearly expressing them. Part of that process involves thinking about the intended audience of the writing,...
Oral Communications (chapter Summary) For a new employee, presenting a company agenda to veteran employees and board of staff is an uphill task. A new employee is challenged predominantly by fatigue, stage fright, and improper knowledge on the subject matter. As a measure, it is substantial for the communicator to develop reliable and updated communication methods. This presentation analyzes the procedural presentation on what should be considered by individuals seeking to
letter at one instance or another. Accountants are of no exception in writing letters. In many circumstances, they are required to write a letter to the government, clients, or fellow professionals. The letters have a common characteristic; they are official. Therefore, they ought to be written appropriately, considering several properties. Among these features should be a well-organized letter, style, the right tone and format (May & May, 2012). Writing
Clarity: Document Design Format for Clarity: Document Design The likeliness that a document will attract a readership is greatly dependent on the design of the document. Poorly designed memos, letters, and reports (among others) do not appeal to readers hence receive limited numbers of responses. The choice of words used in a document and the document's format is also important as aspects of effective writing. Good Design: An illustration An illustration is given
Standard English, which is largely employed in the business world, is critical in ensuring that the information being put across by a writer is clear. In this chapter, the author has emphasized in the need to use proper Standard English, which is free of any grammatical errors, typos of any kind, and is suited for a professional audience. The author has identified various mistakes that most writers commit when
As activists in women's liberation, discussing and analyzing the oppression and inequalities they experienced as women, they felt it imperative to find out about the lives of their foremothers -- and found very little scholarship in print" (Women's history, 2012, para. 3). This dearth of scholarly is due in large part to the events and themes that are the focus of the historical record. In this regard, "History was
Consequently, marketing efforts become more and more important. Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive
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