But the chairman of a large midwestern bank put it best when he recently said, "You get big because you're better. You don't get better because you're big." In other words, growth is not enough, and expansion is not enough -- one must survey the offerings of the entity one is merging with, and determine if expansion will produce enough profits to cover the added costs of additional workers and new branches. This is not to say that expansion is always in error -- witness how Disney's and Lucas film's expanding profits have "come not from squeezing down the costs of producing films but from creating films with licensable properties that could generate profits in other media over long periods of time." (Epstein, 2005)...
(31 May 2005) "The Midas Formula How to create a billion-dollar movie franchise." Slate Magazine Retrieved 1 Jun 2005 at http://slate.msn.com/id/2119701/
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In the mass national media our contemporary gossip culture creates a sense of intimacy and knowledge about the rich and famous through television, if not personal interaction. New York thus had a paradoxical culture of mass communication and segmentation, even before these descriptions became apt for the mass media of the world. According to Campbell, Martin, and Fabos (2007), the history of media can be traced through five main eras
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