The French appear to have the least variability in spending as a group, while the Italians and the Brits seem to have the highest variability. This may suggest that the French are more amenable to package tours with 'all-inclusive' or more easily-predicted pricing, a la Club Med. At the same time, the Brits and Italians may be willing to spend more once they arrive. The Brits may be lured in by promises of low initial pricing, with a propensity to spend more once they arrive. Italians are willing to spend more, and a substantial portion a good deal more than the average Brit.
The figures for average spending do not indicate the whole picture. It is clear that an Italian family will, on average, spend more than families from the other three countries polled. The signicicant variation in Italian and French families, however (in view of their lower R2), indicates that there is more variability amongst those nationalities.
Different nationalities weighted their satisfaction on accommodation, location and food in different ways. In general, location, then food, were the most important factors in choosing Erewhon as a destination, with accommodation being much less important. There were significant differences between nationalities, however. Amongst the Brits, the degree of satisfaction with food was much more important than that with location and accommodation. This may indicate that the food was to British tastes, or that Brits are less critical of food than other nationalities. The Italians, on the other hand, found food and accommodation significantly better than location, as compared to the Brits. The French focused their top marks on accommodation and location, giving much lower ratings to food. This may suggest that the French are more critical of food than the other two nationalities, or that the food was much less suited to French tastes than other countries. The Germans focused their praise almost entirely on location, with relatively lower marks for food and accommodation. There was a higher variability amongst German tourists than with other nations, however, which may be explained by their higher level of variability in spending.
Overall, the Brits and Germans seem much more satisfied than the French or Italians. This is counterintuitive, as the latter group spends more on their vacation, both as individuals and families, than the Germans and Brits. Perhaps the Italians and French, wishing or able to spend more...
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