In a field like housing construction, whether it is tradition or green, human resources have the highest importance. Their quality and experience is reflected in the quality of the houses they build. Smaller construction companies cannot afford the highest skilled personnel, which creates a major disadvantage.

It is difficult to say whether these companies are financially sound or not on medium term and long-term. The financial investments required by constructions and the financial sustainability of these companies on long-term suggest that there are no financial difficulties affecting large construction companies.

But these companies are also subjected to the economic and financial crisis and also to the fluctuations of the market. Financial possibilities of customers have a direct influence on the financial performance of construction companies. Given the global market conditions, it is expected that the incomes of construction companies...

In the construction sector, the quality of the delivered products and services is the most important success factor. Also, the pricing strategy for each project must take into consideration the market conditions and the financial possibilities of buyers. Construction companies' success is also due to their ability to speculate each emerging trend in this industry.
Reference list:

1. Carlton, J. (2007). While Housing Withers, Green Materials Bloom. The Wall Street Journal. Retrieved April 23, 2009 from http://news.mongabay.com/2007/0221-wsj.html.

2. McLaughlin, B. (2007). Green Housing Market Boom Expected. Associated Content. Retrieved April 23, 2009 from http://www.associatedcontent.com/article/423583/green_housing_market_boom_expected.html?cat=3.