Green building and sustainable design refer to real estate development, renovation, architectural design, and construction methods that incorporate efficient energy usage, waste management, and ecologically sound building materials. No two green building projects are created equal. In fact, one of the features of sustainable design is working with the local ecosystem in providing for building materials, energy supplies, and waste management techniques. Although not an explicit part of the definition of green building, ethical labor and business practices are implicit in the concept.
Members of the United States Green Building Council (USGBC) are dedicated to green building and sustainable design practices. A few of the member firms are publicly traded and performing well, such as NCI Building Systems. The NCI Group focuses on delivering metals (metal coil coating, metal components and custom metal building systems) to the construction industry in accordance with green building practices (NCI). Their products are geared toward institutional construction and illustrate the role of green building in the institutional sector.
Although neither Hines nor the Durst Organization are publicly traded, they are profitable firms dedicated to green building and sustainable design. The Durst Organization "wants to turn the Big Apple into a Green Apple," ("The Durst Organization Company Profile"). An urban real estate development and management company, the Durst organization is turning a profit. The company "develops, owns, and manages commercial real estate in midtown Manhattan," ("The Durst Organization Company Profile").
Hines is a real estate development, investment, and management firm that is also profiting by becoming green. The firm boasts significantly higher compound annual returns vs. its competitors, and helps raise equity to assist organizations with their green building and sustainable design goals ("Investment Performance"). NCI Building Systems, the Durst Organization, and Hines exemplify the profitability and performance of the green building industry in multiple sectors.
References
The Durst Organization Company Profile." Yahoo! Finance. Retrieved Mar 6, 2009 at http://biz.yahoo.com/ic/128/128618.html
Investment Performance." HINES. Retrieved Mar 6, 2009 at http://www.hines.com/investment/performance.aspx
NCI. "Welcome to NCI Group." Retrieved Mar 6, 2009 at http://www.ncilp.com
Sustainable design is the smart and subtle way of utilizing modern building methods and materials to achieve a more intelligent building, while using fewer resources and recycling more waste. It is not simply a trend, nor is it only a marketing tool for 21st century developments, but rather sustainable design is a conscientious decision by an architect to take measures to protect the environment, lessen utility costs, and ensure a
Sustainable Design is Evidence-Based Design Until relatively recently in human history, most buildings would have qualified as "sustainable," in the sense that they did not use fossil fuels for electricity or heating; and buildings were made with local material. Now, the concept of sustainable design is more difficult to implement because it is viewed as not being cost-effective. Evidence shows, however, that sustainable design IS cost-effective when it is done right. The following case
Green Building Laws Green Building and Green Retrofitting The department of Federal Environmental Executive defines green building like this: Elevating the competence by which the built structures consume energy, equipment and water along with decreasing the adverse effects on health of human beings including the surroundings by improved structure, maintenance, procedure, operation, choice of a better site and elimination of waste. The subsequent section explains the current guiding principles for retrofitting and
(CPA News, 2008) It is related in the CPA News article that brand and marketing strategy should involve making clients aware of the green building services of the firm prior to beginning construction on a new green building or in the case in which they are thinking about "retrofitting an existing one. There are substantial tax deductions available..." (2008) for both. FINDINGS & CONCLUSION It has been indicated in this study that
4, pp. 262-262-266. Carter, C.R. & Rogers, D.S. 2008, "A framework of sustainable supply chain management: moving toward new theory," International Journal of Physical Distribution & Logistics Management, vol. 38, no. 5, pp. 360-360-387. Keating, B., Quazi, A., Kriz, A. & Coltman, T. 2008, "In pursuit of a sustainable supply chain: insights from Westpac Banking Corporation," Supply Chain Management, vol. 13, no. 3, pp. 175-175-179. Krause, D.R., Vachon, S. & Klassen, R.D.
Building new green homes and making existing unsold homes green is the core of such a strategy, as applied to the housing market today. Green building can refer to a wide range of industry practices, spanning from simply installing energy-efficient windows, doors, and light bulbs to reduce environmental wastage and enhance customer value to more radical ideas like solar power, or constructing entire apartment units that require the use
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