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Graduate Program Application Essay

¶ … Business and Entrepreneurship) If I were to describe myself in a single word, it would be 'fluent.' I have striven to make myself fluent in a variety of languages and cultures so my skill set can be adaptable to my current workplace and to the workplace of the future. For example, in my role as a marketing assistant for Pepsi Co. In Jeddah, Saudi Arabia, I found myself working for an American company that was attempting to solidify its market base in the Middle East. I had to translate the all-American appeal of Pepsi to a foreign setting, and persuade consumers in a manner that was culturally comprehensible that Coca-Cola was not 'it,' and they should try the Pepsi brand.

As part of my work for Pepsi, I designed and crafted marketing materials, spanning from articles, brochures, projects, press releases, and event announcements, to company newsletters, trade-show passes, and reports, to thank you letters. All of these publications had to reinforce the same, core branding concepts. Because of my comfort...

Marketing a well-known brand in a different country was a case study in learning how subtle changes in strategy are necessary when framing even an established international product. Wholly re-envisioning the core brand identity is not tenable or desirable, but no product can be transported 'as is' across national borders.
I have also served in the capacity of assistant manager to a very different, but equally internationally-focused company called the Basahel Geoconsult Establishment in Jeddah, Saudi Arabia. As well as writing reports for company transactions and coordinating meetings with current and potential clients, and governmental agencies, I was responsible for writing reports for company transactions. Every responsibility in which I was invested required me to…

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