"Yahoo and Microsoft had committed to strengthen their in-house search capabilities." (Eisenmann, et al.) In 2006, the beta Longhorn operating system from Microsoft has been rumored to already have features similar to Google's incorporated into it and Yahoo has been trying to internalize their search capabilities. "Microsoft managers had hinted at plans to integrate search capabilities tightly into Longhorn, and emphasized the value of tools that could quickly and flexibly search both the internet and the content of a PC user's hard drive, using spidering and indexing technologies." (Eisenmann, et al.) Although currently a direct partner with Google, the likes of ISP giant America Online are also a potential competitor for Google. At any time, AOL could pull out of the agreement that hires out search functions to Google in order to create their own internal search capabilities. Not to mention that new technology helped create Google but future new technologies could just as easily eliminate Google. New startups are out there right now thinking of ways to change the future.
Google was founded with a business strategy of providing search results that are untainted by advertising dollars. In the beginning the goal of Google was to bring back search results of whatever page (s) was hit the most or the best possible returned web site. As the revenue stream becomes more crucial to company growth, that business strategy may become hazardous to Google's profit margin. As the company has the new motivator of investor profit pressure, the company will have to expand its search result strategy to include the pay per click and other internet business revenue options.
Although the best recommendation would be to tell the Google executives to continue to do what got you here in the first place, investors...
Google Search and Services The major product that Google Inc. runs is their extremely successful search engine, www.google.com. By the year 2009, Google had grown considerably and had expanded to include many more services that were available on the web (Johnson, Scholes, & Whittington, 2008) Some of these services are Google Chrome, a lightning speed web browser, Google Images for searching for images on the web, Google News which aggregates news from
Additionally, the risk factor is something to take into consideration. Firms that have very high debt ratios are not only closer to insolvency, but because they are riskier will also have higher borrowing costs. There is little to choose form in terms of solvency between these companies, but the higher debt ratio at Microsoft will ultimately be better for investors because more of their money is returned in the
Google Social Responsibility "Google is a global technology leader focused on improving the ways people connect with information" (Annual Report, 2011). The corporate social responsibilities of Google, Inc. include addressing global challenges of climate change, education, and poverty alleviation (Corporate Social Responsibility, 2011). Google China Social Innovation Cup for College Students is designed to encourage youth to be agents of social change. Google, Inc. supports earthquake relief efforts raising funds for
Google & Microsoft Google is the leading search engine in the world, and has used the revenues from this position to both expand on its search capabilities and to enter new businesses as well. Google's main search engine is the world's most-visited website (Alexa.com, 2012). This brand has been expanded both geographically and across multiple product line extensions. The brand is the number one search engine in most major markets, the
Google Introduction and Description of the Company Organizational Structure Industry Analysis Value Proposition Financial Performance Figure 1.1 Revenue and Net Income Growth TOWS Strategies BCG Matrix Leadership Alliances Measures Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the
Google is primarily an advertising company that is based on the Internet. The company has built a family of websites that offer information to users. The search engine and companion sites drive traffic and the Google brand name, and build a database of demographic information. Google then sells ads to companies based on search criteria. The company has established itself as the dominant Internet advertising firm because of its ability
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