For some airlines, it is not that they do not care about the environment but only that they do not see going green as financially feasible (Friends, 2007; National, 2007; Kim, et al., 2007). If they have incentives, that can affect how they feel and whether they will go green. If there are few incentives, most airlines will decide not to go green because there will not be a

Florida is, again, a good example in this sense. The governor of Florida signed an executive order that "required state agencies and departments to hold meetings and conferences at Green Lodging participants whenever possible" . What this means is that state agencies are to use green hotels for meetings and any events rather than other types of hotels. The state rewards hotels that have gone green by increasing their business.

For this reason Torres suggests that using LEED information is a good way to mitigate mistakes that can come at a cost. It is also clear that mistakes such as this are much more limited in possibility as systems and products expand daily to meet the growing demand for "greener" options that are also safe and healthy. Conclusion The hospitality industry is clearly an area where "going green" can make a

The products were soon withdrawn from the market as they were a complete failure as customers found it inconvenient to have to constantly recharge the electric vehicles given the existence of such a few recharging locations. Also, the consumers were not ready to change their driving habits so drastically and in such a short period of time. Green marketing myopia can also appear when green products are not able to

CIO's concern with going green is that is an efficient process that utilizes available resources and conserves energy (and associated expenses) all throughout the IT function. This can involved creating new energy-efficient data centers, simplified infrastructures by consolidating servers or using virtualization options and/or implementing cooling solutions in data centers already in place. From an agency theory perspective, the CIO's concern is to identify the "governance mechanism" by which

Lighting -- Our company would like to install timers or motion sensors that shut off our lights when they are not being used and would like to receive recommendations on the best technologies and vendors supplying these technologies. Telecommuting -- in this area, Everdream has two objectives. The first is to reduce employee travel through the implementation of videoconferencing. In this area, we are seeking recommendations on the best technologies and