'Internet offers different schemes and services that provide user with an opportunity to gather info about latest music and sound tracks' (Sharma, S, Hutnyk, J., Sharma, a. (1997)). Different web links offer free music download, the user has the option to choose and select different songs, from different countries, of different singers.
Music has turn out to be money making industry, earlier it was only a source of entertainment, but now it is a source of livelihood for millions around the world. The globalization has been a source of international promotion of local popular artist musicians and vocalist. Many musicians from east and west conduct their live concert throughout the world; this has not only resulted in the world wide popularity of the musicians, but has provided financial rewards to the musicians, composers and all those who have been related with the promotional campaign. Those who offer services of music download for free, in actual are earning a lot because their fee downloads are supported by advertisement of different international and regional brands. Radio and Television channels are started to attend worldwide calls from the viewers, and are provided with an opportunity to watch and listen to their favorite songs. The musicians and vocalists are involved in television commercial, this never happened before globalization, the vocalist even sing of the brands. Vocalists and musicians are interviewed, and in many of the cases the top class musicians are given media coverage around the clock, this include the example of Elton John, Shakira, Amithab Bachacan, and many others. The music industry has commercialized much because of people's likeness and admiration towards quality music. Globalization has also taken into account the services and contribution of those who expired before, famous of all Elvis, the singer has received international popularity after his demise, only because the television, radio and internet media offered different polls, and free downloads of Elvis hits, the musicians who was earlier strange for the people to the people in Asia, is now very common, and in fact is among the favorites, the popularity graph of Elvis is climbing day by day, and all this is because the media has been successfully in reflecting his contribution. Of course media conducted this exercise, not only to pay tribute to the music legend; but also because the media expected to make profit out from his hits. The media was successful in achieving the results; it attained rewards through commercial promotion of Elvis.
The contemporary revolution in communication technology has had a dramatic impact in the arena of popular music. Information technology enables a wide diversity of local popular music to develop and reach a larger audience. For example, "world music" has developed a major international audience. Old and new musical traditions that a few years ago were limited to a small local audience are now playing on the world stage. On the other hand, globalization has increased...
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