Global Sporting Events Market
There is little doubt that international sporting events are the acme of sports. Although it is possible that sports in the United States -- such as basketball, baseball, and football -- might draw in more overall revenue, this fact is attributed to the reality that not only do these sporting events take place year after year, but they also are able to gain media exposure and advertising money over the course of an entire season. Truly international sporting events, such as the Olympics, the World Cup, and to a lesser extent, the European Cup, are able to generate comparable hype and money in a shorter period of time. The Olympics lasts less than a month and the World Cup lasts approximately a month. When attempting to calculate approximately how much bigger such international sporting events might grow in the years to come, there are several considerations that one must take into account. Essentially, there are both hindrances and aids for the growth of such events. The factors that can assist in the growth of sporting events include the population's increase and the trend of globalization, while the chief hindrance is terrorism.
Globalization certainly can produce a positive effect on international sporting events. Globalization is the term used to discuss the phenomenon in which members of various countries increasingly (and routinely) access international locations for business, commerce, industry, as well as for recreation. Globalization is largely the product of the 20th century -- prior to that there was a severe limitation on the presence...
By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century ago. However, the paired evolution of the sports market to the coverage of an enormous breadth of market contexts and categories and of the media channels through
The Wimbledon Tennis tournament as a hallmark-sporting event creates these social and cultural impact of the community. This is because according to theory transient and recurring events act as important methods of collecting identification of host communities. They present opportunities of asserting, reproducing, reinforcing, and contesting prevailing cultural values and beliefs and social norms (Quinn 2009). Hallmark events are identified as functions that support and reinforce the image of
Turkey, clearly has a proud and longstanding history with sports and sports enthusiasm. Sports, as a cultural access point in fact is written into the Turkish constitution, as an aspect of cultural and personal growth goals for the entire nation. Turkey is one of the rare countries in the world which has an article related to sports in her Constitution. Article 59 of the Constitution says, "The State takes measures
It's well-known that soccer, like religion, can provoke violence like hooliganism and tramplings at overcrowded, large stadiums, and this is what many Americans assume it is all about. "But soccer has also proved unique in its ability to bridge differences and overturn national prejudices. The fact that the World Cup could even take place in South Korea and in Japan, as it did in 2002, was a victory for tolerance
Sports Marketing Ambush What then, is ambush marketing and how does it work? There are at least 7 kinds of ambush marketing, but basically it involves a non-sponsor for an event taking advantage of the media coverage -- and making the fans aware of its presence -- to market products in competition with authorized companies. Discussion Question #1: Do you consider ambush marketing to be ethical? Why or why not? Ambush marketing
Ambush Marketing: Should Tough Rules be introduced to Protect Sports Sponsors? This is a paper that describes the concept of ambush marketing and outlines how it can be detrimental for the official sports sponsors of events such as the World Cup, Tournaments etc. It argues whether there should be laws for curbing this marketing tactic. It has sources. Lack of business ethics is a problem that is of growing concern in the
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