Verified Document

Global Operations Of A U.S. Company Hewlett Term Paper

¶ … global operations of a U.S. company Hewlett Packard (H.P.). The company has 88,500 employees worldwide and had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Hewlett-Packard Company is considered a leading global provider of computing and imaging solutions and services, which aims at making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that's always on. Recently Hewlett Peckard (HP) has begun to integrate a significant amount of its workforce at its new facility in the IT capital of India. In addition, H.P. has been doing business for a long-time in Europe and other parts of Asia -- Korea, Japan, and Singapore. Some of these operations -- backend IT services, customer call services, and other tactical operations -- are being done in pursuit of its cost management issues throughout its operations. As a result of outsourcing, H.P. is poised to reduce the cost of its products and services globally.

Q 2. The main comparative advantages that HP gains from its worldwide operations are in two fronts: First, by moving some of its services offshore, HP is able to reduce the costs of its products. Second, by opening its call services globally, HP can provide a high level of services to its clients. In addition, the quality of HP products is considered comparatively high because of...

Life cycle stage of a product impacts the pricing of the product (Kotler, 1991). We believe that while in U.S., the market for HP.'s computers and its imaging technologies may be in declining stages. It is because in the United States the sales of the computers are not rising faster any more. A large majority of people already owns the computers. So seeing this trend, there are less opportunities for the growth of the computers, unless some new innovation takes place. In maturity state, since the sale of the product slows down, the right strategy for company is to reduce the price of the product, i.e. The computer. However, the research notes that in along period of the maturity, firms make most of the money. If the maturity period is short, many of the firms may not be able to recover their investment, however, in developing countries HP can potentially grab a large share of the market. Therefore, H.P. is in better position to market its products in developing countries where it has already established its presence.
Q 4.

The very existence of marketing is dependent on buying power of the consumers. If the income of the people increases, their buying powers also increase. The increasing power, thus, brings new innovation and better products to suit to new demands of the people (Kotler and Armstrong, 1996). Marketers pay close attention…

Sources used in this document:
References

Kotler, Philip and Armstrong, Gary. Principles of Marketing. New Jersey: Prentice Hall, 1993.

Kotler, Philip. Marketing Management. New Jersey: Prentice Hall, 1991.
Cite this Document:
Copy Bibliography Citation

Related Documents

U.S. Tech Jobs Being Transferred to India
Words: 1891 Length: 6 Document Type: Term Paper

U.S. Tech Jobs Transferred in India According to global research agency Gartner Inc., one out of every ten jobs in American software industry by the end of 2004 will completely move to low-cost emerging markets like India, China, Russia since United States companies have moved to cut costs. However, till now India has captured the major proportion of white-collar jobs exported from the U.S. And has proved to be the leading

Operations Strategy Cross-Cultural Considerations for
Words: 860 Length: 3 Document Type: Essay

its collectivism, for example, or how it defines Power Distance, which is defined as the extent to which less powerful members of an organization accept power being distributed unequally (Hofstede, McCrae, 2004). In organizations that are highly hierarchical in structure and as a result have tight spans of control, Power Distance variations may be tolerated yet not accepted. The role of Individualism, Uncertainty Avoidance and Long-Term Orientation for example

SAP's Internet Marketing Strategy Evaluating
Words: 4815 Length: 10 Document Type: Term Paper

Columbus (3) found that within the customer service arena, one CRM capability in particular demonstrated the greatest impact on profit improvement -- customer service execution. Integration into Overall Marketing Strategy SAP seeks to improve global campaigns' effectiveness at generating qualified sales leads, and to do so at lower cost per lead and greater speed over the Internet. To accomplish this SAP conducts an internal evaluation of its Marketing practices and uncovers the

Chipotle's Business and Stock
Words: 4717 Length: 15 Document Type: Research Paper

Case Analysis of Chipotle Introduction This case analysis of Chipotle (CMG) examines the industry in which the restaurant has risen and looks at the company’s background and core values. The problem that the company has encountered in the last five years is really one of the financial markets and not so much a matter of image, brand, or poor business decisions—at least in terms of what the business was doing prior to

Global Strategic Alliances
Words: 2725 Length: 8 Document Type: Term Paper

global strategic alliances that exist between two companies in the computer industry. Hewlett Packard and SAP are the two companies selected for evaluations here. A brief overview of the companies will be provided. HP is a leading provider of products, technologies, solutions and services to consumers and businesses. HP offers services spanning IT infrastructure, personal computing and access devices, global services, and imaging and printing. (HP.com, 2005) William Hewlett

Global Communications As Business and
Words: 2349 Length: 6 Document Type: Term Paper

2007). While the above refers to some essential aspects of company growth, there are many other areas that could be improved. The following is a summary of some of the areas that could be enhanced and adjusted to increase viability and consumer perception of the company. Financial streamlining in the business and service area is an important aspect that has been recognized by Dell and which is in need of improvement. Customer

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now