Verified Document

Global Marketplace The Future Of Term Paper

Both goods and services can be provided to a diverse group of people, provided that diversity is properly addressed and acknowledged (Ragin, 1994). The changing face of globalization will also require that the labor market do some changing. More people with Internet skills will be needed, as will good writers who can get high rankings in search engines. Recent changes to Google have shown that low-quality content is no longer acceptable, and people with writing skills that are above and beyond the standard ability of anyone to put together a few sentences will be in demand. In addition to good writers, graphic designers, coders, and others who are capable of working with web sites to bring them customers and good search engine rankings will be in more demand than ever before. Management will still be a significant area in which people can excel, but the managers of tomorrow will need to have a more multi-cultural attitude and will need to be able to adjust to changing needs and desires more quickly than the managers of today.

Each person who works in management must possess the ability to relate to others who are different, instead of only focusing on the people who are...

While companies will become more global and people will not know one another on an individual basis as commonly, there is still a need for people who can talk to others. Appearing personable is not the same thing as knowing someone, and it will not be necessary for employees and managers to know their customers personally. It will only be necessary for them to be able to relate to their customers based on cultural, demographic, and geographic characteristics. It may sound impersonal, but it will not feel impersonal to the customers. They will get what they want and they will like how they are treated - which will keep them coming back.
References

Giddens, A. (1990). The consequences of modernity. Stanford, CA: Stanford University Press.

Jain, S.C. 1989. Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing 53(1): 70-79.

Ragin, C.C. (1994). Constructing social research: The unity and diversity of method, New York NY: Pine Forge Press.

Shaw, J. 1999. Standardized international advertising: some research issues and implications. Journal of Advertising Research 39(6): 19-24.

Sources used in this document:
References

Giddens, A. (1990). The consequences of modernity. Stanford, CA: Stanford University Press.

Jain, S.C. 1989. Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing 53(1): 70-79.

Ragin, C.C. (1994). Constructing social research: The unity and diversity of method, New York NY: Pine Forge Press.

Shaw, J. 1999. Standardized international advertising: some research issues and implications. Journal of Advertising Research 39(6): 19-24.
Cite this Document:
Copy Bibliography Citation

Related Documents

Smes and the Global Marketplace: Top Tactics
Words: 2617 Length: 9 Document Type: Term Paper

SMEs and the Global Marketplace: Top Tactics for Successful Entry Internationalization is the wave of the future for SME's. For decades large firms have realized the potential benefits of the global market. Only recently have SME's attempted to branch out into the global market. Modern technology has helped facilitate this process, enabling smaller organizations to tap into unknown markets. If an SME is to succeed on a global level, it must

Global Leadership
Words: 1108 Length: 3 Document Type: Term Paper

Global Leadership While it is certainly important for a global leader to have what Stephen L. Cohen refers to as a "global mindset" -- and he refers to a "global mindset" as the most important attribute -- this paper argues that a global mindset is but one of the pivotal leadership traits that an executive needs in the global marketplace in 2013. What Cohen alludes to as a global mindset is

Global Business Communication Global Communications
Words: 1787 Length: 6 Document Type: Term Paper

Furthermore it has become critically necessary to be equipped technologically in handling today's increased IT demands for business communication. Bibliography Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com. Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html. Martin, Jeannet S. And Chaney, Lillian H. (2006) Global Business Etiquette: A Guide to International Communication and Customs. Online available at http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155. Global Business Support: Creating the Infrastructure for International Business Communication

Global Trade There Are a
Words: 2015 Length: 6 Document Type: Term Paper

The majority of trade barriers have been developed over years, and are therefore deeply ingrained in the business world of the countries concerned. This is another factor in the collapse of the World Trade negotiations. An encouraging sign is that measures are already in place to accommodate developing countries in the World Trade Organization system. One of these measures is Special and Differential Treatment. This means that developing countries are

Global Economy Impact Global Environment
Words: 1994 Length: 8 Document Type: Term Paper

Rather, the organizations or the future will have to create mutual dependencies and new organizations structures that enable networks of management and "virtual" or "boundary less" organizational structures that facilitate organizational effectiveness in the "turbulent" business environment (Mccann, 2004: 42). This means that organizations must become more agile to act more decisively, cultivating and aligning resources more quickly and creating and transforming as well as sharing knowledge more efficiently (Mccann,

Global E-Commerce Challenges Due to
Words: 3126 Length: 10 Document Type: Term Paper

As household penetration increases, competition for products in the online marketplace also increases in those areas, as does the need for components to access the online marketplace. Further, as internet skills increase in companies and households around the world, the competitive advantage achieved from coordinating marketing across countries can be significant (Steinbock, 2000). Microsoft, for example, has developed a huge online presence in response to household penetration increases and increases

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now