Global Entrepreneurship Bombardier Has Been

Global Entrepreneurship

Bombardier has been in business since 1942 and the company has remained firmly in the control of the Bombardier family. Bombardier is a world-leading manufacturer of innovative transportation services that range from the regional aircrafts to business jets and rail transportation equipment, as well as recreational products and financial business. Bombardier Inc. can be considered truly a global corporation, as its business spans from Germany, France, to China (Middleton, 2004). Its main headquarter resides in Canada. Its revenues for the fiscal year ended Jan. 31, 2004 were $15.5 billion U.S. And its shares are traded on the Toronto, Brussels and Frankfurt stock exchanges.

In recent years for increasing synergies in its products, the company had completed several plans such as the divestiture of recreational products, and divestiture of other assets-- the Belfast City Airport, the Military Aviation Services business, and the sale of the Military Aviation Training unit are well underway.

With the finalization of these plans, the company has focused its energy in its core activities that comprise the solutions for the transportation business, especially-- planes and trains. With this focus, the company plans to invest in building of product platforms that will allow the company to compete successfully in transportation business by quickly allowing it the change over capability in design and manufacturing of the innovative planes and trains, as one of the main goals of the company is the flawless execution of its development and design activities.

Bombardier is the world's biggest producer of Railway equipment, including high-speed locomotives. As more than 80% of the aircraft Bombardier delivers are regional aircraft, so to meet the financial needs of the customers, the company also makes necessary commitments for financing also.

Because of the innovation, the company is doing quite well in the airline industry. The regional jet category of aircraft is currently the only one that is flying more routes than before September 11. Because of their smaller capacity, airlines can still fill these aircraft and make money with each flight. As a result, demand for this type of aircraft seems to be stabilizing and we expect to return to higher production rates. In the meantime, rail transportation group, which is less vulnerable to economic woes, has continued growing. Since May 1 of this year, the company has received new orders totaling nearly 3 billion euros and spanning not only the European and American markets, but also, the Asia-Pacific market, namely, China and Australia. Moreover, the company has acquired an aircraft assembly plant and announced the development of a new intercontinental business aircraft, the Global 5000 (Swickard, 2004). The company is increasingly paying its attention on its core know-how; product and market diversification; and anticipation of emerging needs.