Ginseng Business Plan
Ginseng Growers Company
Business Overview
Ginseng Growers Company was incorporated May 21, 2012. The company is wholly owned and operated by John Doe. The company owns twenty acres of farmland used to grow North American ginseng, also known as Panax quinquefolium. The ginseng is to be planted in September 2012, as ginseng must grow a minimum of four years prior to being harvested, product sales will not begin until the year 2016.
Vision and Mission Statement
Ginseng Growers Company seeks to establish and maintain a position among North American ginseng growers as a provider of raw ginseng products of high quality and further intends to become a member of the North American B.C. Ginseng Farmer's Cooperative and sell its products on the Asian market.
Objectives
The primary objectives of the company over the first three years of business operations include:
(1) Obtain memberships in the North American Ginseng Grower's Farmer's Cooperative in order to establish distribution and export channels in addition to making the provision of updated information on new technologies and other factors impacting ginseng producers.
(2) Buy seeds and plant crop.
(3) The existing ginseng crop will be maintained until the year 2012. Secured operating loan of $32,000 will be used to cover operating expenses in years 2013, 2014 and 2015.
(4) Sell the harvested crop to a ginseng broker.
Location and Facilities
The company plans to purchase 20 acres of land in the Appalachia foothills area of Tennessee....
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