The number of photographers, how satisfied they are with Getty and how Getty promotes their work are some of the factors that will ultimately influence the kind of images that Getty receives.
Learning and Growth Objectives
Getty Images is a great risk of losing a large part of its business to newer technologies available online. Many photographers have now found a better way to market their work and are earning much more than they did with Getty. While they were once getting hardly 40% of the sales, they are now able to get 80% or more. This is clearly a problem for Getty Images. And hence GI needs to rethink its learning and growth approach.
Objectives:
To develop better relationship with photographers and not solely focus on expanding business.
Martin Luther King Jr. was a black revolution leader who fought for the equal rights of blacks in USA. A priest by profession. A philosopher and hero of the blacks. Headed the Southern Christian Leadership and held peaceful protests. He was arrested for a similar protest in Birmingham. White priests sent him a letter in jail, asking him to end the demonstration and approach the court with his problem. He wrote this in reply to their
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