Generation X and Y
The diverse workforce means that there are multiple generations in the same workplace. Recent research regarding generational differences has found common generational attributes. These generational commonalities may be found in varying degrees, and are not indicative of "all persons of that age grouping."
The traditionalists, born between 1925 and 1945, will stay in a position until they retire and don't always welcome change.
Baby boomers (1946-1964), the largest group, are loyal to their jobs and often have a strong work ethic.
Characteristics of Generation X
Generation X by broadest definition includes those individuals born between 1961 and 1981. The collective persona of Gen Xers (discussed later) is frequently debated and discussed among academicians and marketing experts worldwide. It traditionally applies to North Americans including people from the United States of America, Canada, Australia, and various European countries.
The United States Social Security Administration defines Generation X as "those born roughly between 1964 and 1979, while another federal agency, the U.S. Department of Defense, sets the parameters at 1965 to 1977. General characteristics of generation X are discussed below
1-Generation X individuals (1965-1980) typically do not feel the same loyalty to their job. They often seek immediate rewards and benefits.
2- From the 1960 to 1970, divorce rates in the United States increased 2 times, so the working mothers in the workforce also doubled. It is estimated that 40% of Generation X were latchkey kids who returned home from school to empty houses.
3- Generation X has more of entrepreneurial nature and they were founders of Google, Twitter and the Brazen careerist.
4- Generation X is considered as cynical generation distrusting the authority, government and corporate. Following event happens during period of Generation X
A -Watergate scandal b -Iran contra (1980)
c -Nuclear disasters including three mile island, silk wood / Kerr Mcgee, union carbide and Chernobyl.
4-Generation X was raised in a school that was racially diverse, so they believe more on a racially diverse society.
5- Generation X is also considered as most devoted parents.
Characteristics of Generation Y
1-The 4th generation,...
Generation X "the term Generation X . . . from a book written in 1991. . . By the same name. is a fictional book about three strangers who decide to distance themselves from society to get a better sense of who they are. . . . [Douglas Coupland, author,] describes the characters as 'underemployed, overeducated, intensely private and unpredictable'" (Jochim, 1997, ¶ 4). Generation X Consumer Product Generation X technically comprises the generation following
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