However, the NGN removes this restriction from you -- you have a choice. If you prefer to purchase voice services from another company…you have that option, too" ("What is the NGN?" NGN Service Provider, 2010). By allowing separation between services, consumers could gain more bargaining power within the new marketplace.
Superior use of existing services are also possible: "the user could, for example, use a mobile phone to talk on a phone, see a video feed on an LCD screen, collaborate on a document through a PC ('screen sharing' or 'application sharing'), and receive a file to a mobile handheld device, all within the context of a call to another person" ("NGN: Functional architecture," NGN Service Provider, 2010). This could improve business communication by enabling more effective use of videoconferencing without the use of cumbersome technology. Even residential consumers might find additional value in the use of more 'lifelike' use of mobile phones to interact in a multimedia, experiential fashion.
From the point-of-view of a provider, an NGN is of great interest because "the top 15% of today's residential subscribers in the U.S. are said to account for about 95% of carrier profits! Thus, many service providers are looking to Next Generation Network (NGN) services as a means to attract and/or retain the most lucrative customers" (Crimi 1). Providers are jockeying for position in the newly evolving marketplace, "striving to differentiate themselves within this expanding...
To avoid repeating negative historical experiences, regulatory regimes need to block the control and domination by networks/platforms. In the report, "Infrastructure and Development: A Critical Appraisal of the Macro Level Literature," Stephane Straub (2007) reported that at times, in some developing companies, "the hope of getting a fixed-line installed is a distant and costly dream" (p. 4). Meantime, the primary option for the individuals waiting for fixed-line telecommunications services
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