¶ … Generation Alternatives 1-2 pages Important Section Recommendation 1-2 paragraphs This a Grad level strategic management class.
Harley-Davidson: Preparing for the Next Century
Harley-Davidson is not only a motorcycle manufacturer, but an emblem of the American society. Today nevertheless, the company faces the specific problem of an icon -- that of no longer being up-to-date, trendy and desired by the customers.
Harley-Davidson continues to generate strong financial results, but fact is that the incidence of sales has decreased. It would as such appear that the company is in need of a new strategic approach to help it reshape and reposition itself within the industry in a means which generates customer demand.
At a deeper level, the problem is manifested by the fact that the Harley-Davidson sales are based on history, tradition and sentimentalism. And the sales are attached to the target market of the manufacturer, which has nevertheless aged from 35 to 47. These consumers are as such unable to generate sustainable sales and revenues. The younger consumers, while appreciative of the Harley-Davidson brand, seem to prefer lighter versions, such as those manufactured by Honda, Yamaha, Suzuki or Kawasaki.
2. Problem analysis
As it has been mentioned in the previous section, the underlying problem at Harley-Davidson is that it cannot generate sustainable sales and revenues as its primary target base is aging. The motorcycle manufacturer would traditionally target consumers in the 25 -- 34 age group, but, as statistics have shown, the average age of the modern day Harley-Davidson consumer is of 47. At this age, people make purchases more from a sentimental value, rather than extensive, full capacity use of the motorcycle.
Harley-Davidson has for decades focused on strengthening its brand and making its mark on the American history and society. And it has attained this objective, but it has neglected a fact of life -- the aging of its consumer base. The Harley-Davidson bikes are filled with tradition and strongly placed in the American conscience, but they are not popular and trendy for the young consumers. They consume more and they are larger, heavier and as such more difficult to operate and upkeep by the buyers.
In...
RESEARCH QUESTIONS Research questions asked in this present study include the following stated questions: (1) What role does Internet technology (Web 2.0) play in the international student's development and maintenance of a sense of belonging in a new home country? (2) What role does length of residence play in the international student's development and maintenance of a 'sense of belonging' in a new home country? (3) Are there any differences in the adaptation of
Pricing structure is a complicated issue in the industry. The two major diversified firms (Telstra and Optus) often combine different types of telecommunications products into bundles. These bundles are set at price points depending on their characteristics. For individual products, plans are used with pricing dependent on the characteristics of the plans (allowable usage, types of usage, etc.). For place, the primary method of marketing is through stores, both own-branded and
There are a variety of approaches to diagnosis and treatment in American acupuncture that incorporates medical traditions from China, Japan, Korea, Tibet, Vietnam, and France. " (2002) The American Medical Association additionally reports: "Acupuncture has been used by millions of American patients and performed by over 5,000 U.S. physicians, dentists, acupuncturists, and other practitioners for relief or prevention of pain and for a variety of health conditions. After reviewing the
Half page bullet points, punching, precise problem cse study define problem solving. 2.vision mission corporate objectives zurich website. 3.situational analysis - global context. 4.macro economic - goverment, industry monopoly ogilopu - industry anaylysis -insurance industry. Zurich Insurance Company Zurich Insurance Company is a powerful player in the global insurance industry and, despite the economic crisis, it now strives to expand its operations. This expansion is to be a dual one, namely within
Aristoxenos, two centuries after Pythagoras released his model, sought to discredit the standing theories held by Pythagorean devotees. In his works, he established that numbers are not relevant to music, and that music is based on perception of what one hears, not any mathematical equation. Descartes as well as Vincenzo Galilei (Galileo's father) both also discredited the music-to-math theories that formed the revolutionary basis for Pythagoras' music work, but not
Retirement Options Almost one-third of American workers are failing to prepare themselves for a comfortable retirement, according to a new survey conducted by American Express. The national telephone survey of working adult men and women who had recently left or lost their jobs revealed that 30% did not invest for retirement in their company's 401(k) plan. The survey also revealed that 16% of these participants rolled their money into an IRA, and
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now