Geely Chinese Autos
What is the issue/problem for Geely?
By about 2006, as it made its first appearance at the Detroit Auto Show, Geely decided to be a trailblazer of sorts for the Chinese automotive manufacturing sector (text, page?
In particular, what it was doing was setting its sights on making itself one of that nation's standout original equipment manufacturers, enabling it and China as a whole to be more flexible to the fast evolving global purchasing markets. Many Chinese companies wanted to exercise their own levels of influence over the automotive sales market because it was already known that China would be the purchasing market of choice within just a few years (AlixPartners, 2011). Even though Chinese automobile manufacturing was growing well, for the most part companies in that nation were strong because they were partners of larger outside companies directly associated with Chinese initiatives (text, page?
). Geely was effectively taking for itself the opportunity to capitalize on what were well-known SWOT elements and doing so by using them to direct the forces of advancement that Porter and others have seen as being directly tied to customer appreciation and value.
So What? Why does this matter for Geely?
Management of Geely undertook...
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