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Gateway Computers SWOT Gateway Computers Gateway Was SWOT

Gateway Computers SWOT Gateway Computers

Gateway was acquired by Acers, Inc., a multinational electronics company that has, through several acquisitions, become the second largest PC company in the world (Satariano, 2011; "Yahoo! Finance," 2011).

Product Strengths

March 2004, Gateway acquired eMachines, one of the world's fastest growing and most efficient PC makers. The eMachines brand complements Gateway products in terms of efficient manufacturing processes, and customer-pleasing technical support ("Gateway, Inc.," 2011).

Pricing Strengths

eMachines quality at low prices.

Promotion Strengths

Distribution Strengths

Gateway is sold through leading retailers, e-tailers, and channel partners in the United States, Mexico, Canada, Japan, and China. Acer is expanding market share the South American and Asia-Pacific regions ("Gateway, Inc.," 2011).

Customer Strengths

Weaknesses

Product Weaknesses

The total Asian PC share of worldwide shipments is expected to decline to 16.5% in 2011 from 18.2% in 2010. This is a burden for Acer because of its focus on driving heavy volumes of shipments using outside firms -- Original Equimpment Manufacturers (OEM) -- to design and build its machines. However, the Acer machines have very little to distinguish themselves. In essence, there...

(HPQ), Dell Inc. (DELL) and Lenovo -- are offering new tablets as the popularity of Apple's iPad reduces demand for desktop, laptop, and notebook computers (Lee, 2011, July 19).
Lenovo's IdeaPad Tablet and Thinkpad tablet, use version 3.1 of Google Inc. (GOOG)'s Android operating system. Lenovo plans to sell a new tablet based on Microsoft Corp. (MSFT)'s Windows 7 system in the fourth quarter of 2011(Lee, 2011, July 19).

Pricing Opportunities

Lenovo's IdeaPad Tablet is priced from $499, and their Thinkpad tablet, priced from $479.

Promotion Opportunities

Distribution Opportunities

Customer Opportunities

Threats

Product…

Sources used in this document:
Reference

Gateway, Inc. (2004). Funding Universe. Retrieved http://www.fundinguniverse.com/company-histories/Gateway-Inc.-Company-History.html

Gateway, Inc. (2011). Retrieved http://us.gateway.com/gw/en/U.S./content/company-background

Lee, M. (2011, July 19). Lenovo to start sales of new Android-powered tablets in U.S. Bloomberg. Retrieved http://www.bloomberg.com/news/2011-07-20/lenovo-to-start-sales-of-new-android-powered-tablets-in-u-s-.html

Ray, T. (2011, July 6). Asus can win in non-Apple tablets, says Credit Suisse, Barrons. Retrieved http://blogs.barrons.com/techtraderdaily/2011/07/06/asus-can-win-in-non-apple-tablets-says-credit-suisse/?mod=yahoobarrons
Ray, T. (2011, July 14). Apple vaults past Acer, Toshibar; JP Morgan sees iPhone 'soaring.' Barrons. Retrieved http://blogs.barrons.com/techtraderdaily/2011/07/14/apple-vaults-past-acer-toshiba-jp-morgan-sees-iPhone-soaring/
Satariano, A. (2011, July 13). PC shipments miss second-quarter forecasts, researchers say. Bloomberg. Retrieved http://www.bloomberg.com/news/2011-07-13/pc-shipments-rise-2-6-percent-just-shy-of-forecasts-researcher-idc-says.html?cmpid=yhoo
Yahoo! Finance. (2011). Received http://www.reuters.com/article/2011/07/11/acer-sales-idUST8E7HL01V20110711?feedType=RSS&feedName=hotStocksNews&rpc=43
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