¶ … Sales Plan for Gap Inc.
Gap Inc. is a U.S. multinational company specializing in the clothing and accessories product. The company major brands are Gap, Old Navy, banana republic, INTERMIX and Athleta. (Gap Inc., 2014). By 2008, the Gap Inc. has 3,076 stores globally and 130,000 employees where 2,551 employees are located in the United States. The Gap Inc. designs its clothes for the younger generation and fashionable clothing, which is in size, color, and style for its customer both in the United States and outside the United States. At present, the Gap Inc. operates 94 stores in the state of California. In the recent years, the company is facing a stiff competition from other clothing company in the United States and outside the United States. Thus, the company needs to redesign its marketing strategy to increase its customer base in California.
The objective of this project is to develop a sale plan to increase the sales of the Gap's colored skinny jeans over the two weeks in the state of California.
Sales Plan
The promotion strategies will include the direct mail production, discounting, and instore promotion. The paper will position its sales towards the young people aged between 18 and...
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